Analisis faktor playfulness, service quality, intimacy, dan switching barriers terhadap loyalty melalui satisfaction dan trust pada pelanggan Tokopedia di Surabaya

Halim, Michael (2022) Analisis faktor playfulness, service quality, intimacy, dan switching barriers terhadap loyalty melalui satisfaction dan trust pada pelanggan Tokopedia di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tokopedia adalah E-commerce atau tempat untuk berbelanja online yang berdiri pada 2009 dan berkembang sangat pesar dalam persaingan e-commerce di Indonesia. Saat ini competitor yang dimiliki Tokopedia di Indonesia sudah sangatlah banyak dan persaingan yang begitu ketat memberikan banyak persaingan persaingan.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Halim, Michael NIM02011190014 michael.chrispianhalim9@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Dr. Ronald S.T., M.M., CSMA., CDM., PMA, Dr. Ronald S.T., M.M., CSMA., CDM., PMA 0720097804 UNSPECIFIED Thesis advisor Dr. Amelia S.E., RFP-1., M.M.., CSMA., CDM, Dr. Amelia S.E., RFP-1., M.M.., CSMA., CDM 0715128701 UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User:	Users 5948 not found.
Date Deposited:	24 Jan 2023 05:12
Last Modified:	24 Jan 2023 05:12
URI:	http://repository.uph.edu/id/eprint/53041

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