Studi kelayakan bisnis donggeurami restaurant (Korea ala carte) di Gading Serpong, Tangerang

Maretha, Cheryl Riji (2023) Studi kelayakan bisnis donggeurami restaurant (Korea ala carte) di Gading Serpong, Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Studi Kelayakan Bisnis adalah suatu rangkaian penelitian untuk mempertimbangkan kelayakan suatu usaha dari berbagai aspek pemasaran, pasar, operasional, sumber daya manusia dan finansial. Kuliner adalah salah satu bisnis yang cukup menarik karena makanan akan selalu berdampingan dengan kebutuhan primer manusia. Indonesia merupakan salah satu negara yang memiliki ketertarikan yang besar terhadap budaya Korea. Salah satunya adalah olahan makanan Korea yang cukup diminati masyarakat.Pertumbuhan yang cukup pesat membuat konsep bisnis ini menarik untuk diteliti lebih lanjut. Oleh karena itu, penulis tertarik untuk meneliti kelayakan bisnis makanan Korea. Penulis melakukan pengumpulan data melalui kuesioner, observasi, serta pengambilan data sekunder untuk memperkuat analisis studi kelayakan bisnis Donggeurami Restaurant.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Maretha, Cheryl Riji
NIM01541190203
cherylriji23003@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Juliana, Juliana
NIDN0109078401
juliana.stpph@uph.edu
Uncontrolled Keywords: restaurant; korea; studi kelayakan bisnis; swot; kuliner; bisnis
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Cheryl Riji Maretha
Date Deposited: 24 Jan 2023 08:54
Last Modified: 23 Feb 2023 08:15
URI: http://repository.uph.edu/id/eprint/53071

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