Ekamukti, Joanna Vieri (2022) Analisis faktor-faktor yang memengaruhi intensi berkunjung wisatawan nusantara ke desa wisata. Masters thesis, Universitas Pelita Harapan.
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Abstract
Tren perjalanan wisatawan di masa pandemi COVID-19 telah mengalami
perubahan yaitu dari wisata massal ke arah wisata alternatif. Pariwisata alternatif
merupakan tujuan wisata bagi wisatawan yang tidak ingin berkunjung ke tempat
yang lebih ramai melainkan ingin mencari suasana yang baru. Wisata berbasis alam
menjadi rekomendasi yang tepat bagi wisatawan yang ingin berlibur dengan
menikmati suasana alam terbuka serta dapat berlibur baik secara individu,
kelompok kecil ataupun bersama keluarga. Desa Wisata diyakini dapat menjadi
pilihan wisata di masa pandemi COVID-19 yang dapat menggerakan perjalanan
karena karakteristik kegiatan wisatanya yang tidak menimbulkan kerumunan.
Penelitian ini dilakukan untuk mengeksplorasi Desa Wisata dari sudut
pandang wisatawan, dalam hal ini wisatawan nusantara (menggunakan sampel
wisatawan nusantara dari JABODETABEK). Tujuan dari penelitian ini adalah
untuk menganalisis pengaruh daya tarik destinasi terhadap citra destinasi, untuk
menganalisis pengaruh promosi terhadap citra destinasi, untuk menganalisis
pengaruh citra destinasi terhadap intensitas berkunjung wisatawan, untuk
menganalisis pengaruh daya tarik destinasi terhadap intensitas berkunjung
wisatawan, untuk menganalisis pengaruh promosi terhadap intensi berkunjung
wisatawan, untuk menganalisis pengaruh daya tarik destinasi terhadap intensi
berkunjung wisatawan melalui citra destinasi serta untuk menganalisis pengaruh
promosi terhadap intensi berkunjung wisatawan melalui citra destinasi.
Rancangan penelitian ini adalah penelitian kuantitatif deskriptif dengan uji
hipotesis. Dalam metode ini, gambaran statistik deskriptif dipergunakan untuk
mendeskripsikan profil data sampel kemudian data sampel di uji hipotesis guna
mengetahui pengaruh hubungan antar variabel menggunakan alat analisis statistik
(Ghozali, 2021). Alat yang dipergunakan untuk menganalisis data ialah SmartPLS
versi 3.0. Penarikan sampel pada penelitian ini mempergunakan purposive
sampling. Jenis data yang dihimpun yaitu data cross section, yang diambil pada
waktu yang telah ditentukan. / The trend of tourist travel during the COVID-19 pandemic has
changed, namely from mass tourism to alternative tourism. Alternative
tourism is a tourist destination for tourists who do not want to visit more
crowded places but want to find a new atmosphere. Nature-based
tourism is the right recommendation for tourists who want to have a
vacation by enjoying the open nature and can vacation either
individually, in small groups or with family. It is believed that the
Tourism Village can be a tourist choice during the COVID-19
pandemic which can drive travel because of the characteristics of its
tourism activities which do not cause crowds.
This research was conducted to explore tourist villages from the
perspective of tourists, in this case domestic tourists (using a sample of
domestic tourists from JABODETABEK). The purpose of this research
is to analyze the effect of destination attractiveness on destination
image, to analyze the effect of promotion on destination image, to
analyze the effect of destination image on tourist visiting intensity, to
analyze the effect of destination attractiveness on tourist visiting
intensity, to analyze the effect of promotion on tourist intention. visiting
tourists, to analyze the effect of destination attractiveness on tourist
visiting intentions through destination image and to analyze the effect
of promotion on tourist visiting intentions through destination image.
The design of this research is descriptive quantitative research
with hypothesis testing. In this method, descriptive statistical
descriptions are used to describe the profile of the sample data, then
the sample data is tested by a hypothesis to determine the effect of the
relationship between variables using statistical analysis tools (Ghozali,
2021). The tool used to analyze the data is SmartPLS version 3.0.
Sampling in this study used purposive sampling. The type of data
collected is cross section data, which is taken at a predetermined time.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Ekamukti, Joanna Vieri NIM01645200009 joannavieri@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Lemy, Diena Mutiara NIDN0316047401 lemydiena@gmail.com |
Uncontrolled Keywords: | tren perjalanan ; pariwisata alternatif ; desa wisata ; daya tarik ; destinasi ; promosi wisata ; citra destinasi ; intensitas berkunjung wisatawan |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Tourism |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Master of Tourism |
Depositing User: | Users 28753 not found. |
Date Deposited: | 28 Jan 2023 05:48 |
Last Modified: | 28 Jan 2023 05:48 |
URI: | http://repository.uph.edu/id/eprint/53335 |