Gracia, Abigail (2023) Pengaruh political skill, customer-relationship-building competence, customer-oriented selling, dan customer-directed deviance terhadap sales performance PT. Astra International Tbk. Bachelor thesis, Universitas Pelita Harapan.
Preview
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (357kB) | Preview
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (279kB) | Preview
Preview
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (766kB) | Preview
Preview
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB) | Preview
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
![Chapter 3 [thumbnail of Chapter 3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (4MB)
![Chapter 4 [thumbnail of Chapter 4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (4MB)
![Chapter 5 [thumbnail of Chapter 5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB) | Preview
![appendices [thumbnail of appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Download (21MB)
Abstract
Penelitian ini bertujuan untuk menganalisis Political Skill, Customer-Relationship-Building Competence, Customer-Oriented Selling, dan Customer-Directed Deviance Terhadap Sales Performance PT. Astra International Tbk. Penelitian ini meliputi 220 salespeople otomotif sebagai sampel menggunakan teknik nonprobability sampling, dengan berbagai cabang showroom dari dealer otomotif PT Astra International - Tbk sebagai lokasi penelitian dan pengumpulan data dengan menggunakan instrumen kuesioner elektronik yang disusun menggunakan Google Form yang kemudian disebarkan secara daring menggunakan aplikasi WhatsApp, LINE, dan direct message Instagram. Data yang dikumpulkan berupa data kuantitatif dan analisis data regresi berganda dan PLS - SEM digunakan untuk menguji hipotesis penelitian. Hasil pengujian hipotesis menunjukan bahwa hipotesis 1 sampai 8 didukung dan hipotesis ke-9 tidak didukung, yakni political skill berpengaruh secara positif terhadap customer-relationship-building competence, political skill berpengaruh secara negatif terhadap customer-oriented selling, political skill berpengaruh secara positif terhadap sales performance, political skill berpengaruh secara negatif terhadap frekuensi customer-directed deviance, customer-relationship-building competence berpengaruh secara negatif terhadap customer-oriented selling, customer-oriented selling berpengaruh secara positif terhadap frekuensi customer-directed deviance, customer-relationship-building competence berpengaruh secara negatif terhadap frekuensi customer-directed deviance, customer-relationship-building competence berpengaruh secara positif terhadap sales performance, serta frekuensi customer-directed deviance berpengaruh secara negatif terhadap sales performance.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Gracia, Abigail NIM01011190046 01011190046@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hariandja, Evo S. UNSPECIFIED UNSPECIFIED Thesis advisor Radnan, Paulus Yokie UNSPECIFIED UNSPECIFIED Thesis advisor Juniarty, Juniarty UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | Political Skill; Customer-Relationship-Building Competence; Customer-Oriented Selling; Customer-Directed Deviance; Sales Performance; Automotive. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Abigail Gracia |
Date Deposited: | 30 Jan 2023 08:38 |
Last Modified: | 30 Jan 2023 08:38 |
URI: | http://repository.uph.edu/id/eprint/53376 |