AKTIVITAS DIVISI KOMERSIAL DAN MARKETING PERUSAHAAN UMUM PENGANGKUTAN PENUMPANG DJAKARTA DALAM MENJALANKAN DIGITAL PUBLIC RELATIONS

vanath, abdul rohman sidiq (2023) AKTIVITAS DIVISI KOMERSIAL DAN MARKETING PERUSAHAAN UMUM PENGANGKUTAN PENUMPANG DJAKARTA DALAM MENJALANKAN DIGITAL PUBLIC RELATIONS. Bachelor thesis, universitas pelita harapan.

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Abstract

Abdul Rohman Sidiq Vanath (01041180083) AKTIVITAS DIVISI KOMERSIAL DAN MARKETING PERUSAHAAN UMUM PENGANGKUTAN PENUMPANG DJAKARTA DALAM MENJALANKAN DIGITAL PUBLIC RELATIONS ( 80 halaman: 20 gambar; 11 lampiran Kata kunci: Media Sosial, Komersial, Digital Public Relation, Aktivitas) Seiring perkembangan zaman yang semakin canggih menjadikan banyaknya perusahaan yang harus mampu menggunakan media sosial salah satunya adalah sarana untuk menjalankan Digital Public Relation. Itulah yang dilakukan oleh Perusahaan Umum Pengangkutan Djakarta (Perum PPD) dengan menggunakan social media sebagai ajang untuk memberikan informasi serta menjalankan hubungan baik dan juga menjalankan fungsi-fungsi Public Relation secara digital dengan menggunakan Twitter, Facebook dan terutama Instagram sebagai platform Perum PPD. Menginformasikan jasa Perum PPD mulai dari Jakarta Residence Connexion (JRC) dan juga Jakarta Airport Connexion (JAC) dan juga berinteraksi dengan para audiens yang akhirnya bisa bisa mendapat citra positif terhadap perusahaan. Laporan ini menjelaskan bahwa Perusahaan Umum Pengangkutan Penumpang Djakarta telah berhasil dalam memanfaatkan social media yang dimilikinya untuk menjalankan Digital Public Relation dengan menggunakannya secara efektif. Kegiatan magang yang dilakukan adalah membuat konten untuk media sosial yang dimiliki oleh Perum PPD yang konten tersebut bersifat informatif, edukatif dan juga inspiratif lebih konsisten, terarah, dan terstruktur sehingga konten yang diunggah mendapatkan perhatian serta mudah dipahami audiens. / Abdul Rohman Sidiq Vanath (01041180083) COMMERCIAL AND MARKETING DIVISION ACTIVITIES OF PERUSAHAAN UMUM PENGANGKUTAN PENUMPANG DJAKARTA IN RUNNING DIGITAL PUBLIC RELATIONS ( 80 pages: 20 pictures; 10 appendices Keywords: Social Media, Commercial, Digital Public Relation, Activity) Along with the increasingly sophisticated developments, many companies must be able to use social media, one of which is a means to run Digital Public Relations. That is what the Djakarta Transportation Public Company (Perum PPD) does by using social media as a platform to provide information and carry out good relations and also carry out Public Relations functions digitally by using Twitter, Facebook and especially Instagram as the Perum PPD platform. Inform the services of Perum PPD starting from the Jakarta Residence Connexion (JRC) and also the Jakarta Airport Connexion (JAC) and also interact with the audience which in the end can get a positive image of the company. This report explains that the Djakarta Passenger Transportation Public Company has succeeded in utilizing its social media to carry out Digital Public Relations by using it effectively. The internship activity carried out is to create content for social media owned by Perum PPD where the content is informative, educative and also inspirational to be more consistent, focused and structured so that the uploaded content gets attention and is easily understood by the audience.

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