As part of the tourism industry, the restaurant business had been impacted by the pandemic. It is challenging for restaurants to operate during these times because of the regulations that are implemented. Eventually, we must adapt with the conditions. As optimism along with adaptation occurs, businesses started to come back as well as the restaurant business. Restaurants have been available since the dawn of time. Restaurants is a great potential business as it provides the crucial needs of people, food, and beverage. Once a tavern, restaurants have evolved to meet people’s certain needs. One of the restaurants that is demand is the seafood restaurant. Seafood has been consumed by humans since long ago and is one of the sources of food. Seafood as not only provide health benefits, but people also love them because of their texture and taste. With the potential sea, Indonesia has an abundant source of seafood. The government of Indonesia had also push the gemarikan movement to encourage the public to eat more fish. Yet, it is inevitable that as a source, seafood has high prices but not without a reason. Demands, cost of transportation, and a hard to obtain resource is some of the reasons behind it. Despite the prices, there are still demands for seafood.