Ventyani, Venty, Febriyani, Helen and Christy, Jenise (2023) Pengaruh brand equity,word of mouth, dan food quality terhadap purchase intention pada salad restaurant di Jakarta Utara. Bachelor thesis, Universitas Pelita Harapan.
Preview
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (33kB) | Preview
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (302kB) | Preview
Preview
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (507kB) | Preview
![Chapter1 [thumbnail of Chapter1]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (579kB)
![Chapter2 [thumbnail of Chapter2]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (400kB)
![Chapter3 [thumbnail of Chapter3]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (546kB)
![Chapter4 [thumbnail of Chapter4]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (580kB)
![Chapter5 [thumbnail of Chapter5]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (304kB)
Preview
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (226kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Abstract
Penelitian ini dilakukan untuk mengetahui apakah ekuitas merek, word of mouth,
dan kualitas makanan dapat berpengaruh secara positif terhadap niat beli pada
restoran salad di Jakarta Utara. Diselenggarakannya seminar hasil ini memiliki
tujuan yaitu untuk mendiseminasikan dan memaparkan hasil penelitian, dan
mendapatkan umpan balik dari dosen reviewer untuk penyempurnaan laporan hasil
penelitian “Pengaruh Brand Equity, Word of Mouth dan Food Quality terhadap
Purchase Intention pada Salad Restaurant di Jakarta Utara”. Metode penelitian
yang digunakan adalah kuantitatif dengan analisa penelitian inferensial. Seminar
hasil dilakukan secara online menggunakan aplikasi zoom meeting. Saat seminar
hasil berlangsung terdapat tiga dosen reviewer untuk memberikan umpan balik
berupa saran dan masukan mengenai hasil penelitian yang dipresentasikan. Hasil
dari seminar hasil yang telah diselenggarakan berupa masukan dari ketiga dosen
reviewer yaitu 1) peserta tidak berada di satu ruangan yang sama dengan peserta
lain saat melakukan seminar hasil secara online karena menghasilkan suara
bergema, 2) hapus uji-uji yang tidak terdapat dalam penelitian, 3) penelitian penulis
merupakan penelitian inferensial bukan deskriptif. 4) hipotesis dalam uji t ditulis
dengan “didukung atau tidak", 5) turnitin masih tinggi, 6) terlalu banyak kata
bahasa inggris, 7) italic penggunaan bahasa inggris, 8) latar belakang kurang kuat,
harus menjelaskan mengapa ingin mengambil variabel purchase intention dan apa
dasar dari penelitian yang dilakukan, 9) penggunaan kata “kita” diganti, 10) objek
dari judul tidak dapat dimengerti, dan 11) format daftar isi masih salah. / This research was conducted to determine whether brand equity, word of mouth,
and food quality can positively affect purchase intentions at salad restaurants in
North Jakarta. The holding of this results seminar has the aim of disseminating and
presenting research results, and getting feedback from reviewer lecturers to
improve the research report "The Influence of Brand Equity, Word of Mouth and
Food Quality on Purchase Intention at Salad Restaurant in North Jakarta". The
research method used is quantitative with inferential research analysis. The results
seminar was conducted online using the zoom meeting application. During the
results seminar, there were three reviewer lecturers to provide feedback in the form
of suggestions and input on the research results presented. . The results of the
seminar results that have been held are in the form of input from the three reviewer
lecturers, namely 1) participants are not in the same room as other participants
when conducting the results seminar online because it produces a resounding
sound, 2) delete tests that are not contained in the study, 3) the author's research is
inferential research not descriptive. 4) the hypothesis in the t test is written with
"supported or not", 5) turnitin is still high, 6) too many english words, 7) italic
english usage, 8) the background is less strong, should explain why want to take
the purchase intention variable and what is the basis of the research conducted, 9)
the use of the word "we" is replaced, 10) the object of the title is incomprehensible,
and 11) the table of contents format is still incorrect.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Ventyani, Venty NIM01541190083 ventyvvg@gmail.com UNSPECIFIED Febriyani, Helen NIM01541190112 helen.febriyani77@gmail.com UNSPECIFIED Christy, Jenise NIM01541190130 jenchrsty@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Goeltom, Vasco NIDN20050151 vasco.goeltom@uph.edu |
Uncontrolled Keywords: | seminar hasil, ekuitas merek, word of mouth, kualitas makanan, niat beli |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Venty Ventyani |
Date Deposited: | 01 Feb 2023 02:50 |
Last Modified: | 24 Feb 2023 06:12 |
URI: | http://repository.uph.edu/id/eprint/53618 |