Studi eksplorasi perilaku smartphone addiction pada generasi z

Urbanus, Philip (2022) Studi eksplorasi perilaku smartphone addiction pada generasi z. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kecanduan smartphone didefinisikan sebagai penggunaan smartphone yang berlebihan sehingga berpotensi mengganggu kegiatan sehari hari. Semakin dalamnya individu yang terlalu asik menggunakan smartphone, maka kecenderungan individu untuk menjauh dari kehidupan sosialnya juga semakin tinggi. Beberapa faktor penyebab munculnya kecanduan smartphone adalah FoMO, perbandingan sosial, dan pengaruh sosial terhadap individu. Hal ini pun akhirnya berdampak pada perilaku phubbing dan nomophobia. Tugas akhir ini bertujuan untuk mengetahui hubungan antara FoMO, perbandingan sosial, pengaruh sosial, perilaku phubbing dan nomophobia terhadap Generasi Z di Indonesia yang mengalami kecanduan smartphone. Dalam tugas akhir ini, metode yang digunakan adalah pendekatan kuantitatif dengan menyebarkan kuesioner secara online melalui google form kepada 507 responden yang masuk ke dalam kategori Generasi Z di Indonesia. Dari 507 responden, hanya 432 orang (Wanita = 69%) yang memenuhi kriteria pengisian kuesioner dengan rata-rata usia responden berkisar 19-21 tahun. Teknik pengambilan sampel pada tugas akhir ini menggunakan purposive sampling. Instrumen dalam tugas akhir ini menggunakan skala kecanduan samrtphone, FoMO, perbandingan sosial, pengaruh sosial, phubbing dan nomophobia. Teknik analisis data yang digunakan dalam tugas akhir ini adalah analisis regresi sederhana yang digunakan untuk mengetahui hubungan antar variabel. Korelasi positif yang signifikan antar hipotesis dengan keseluruhan nilai t-value > 1.96 menunjukkan hasil yang didapat dari tugas akhir ini adalah terdapat hubungan yang signifikan antara FoMO, perbandingan sosial, pengaruh sosial, phubbing dan nomophobia dengan kecanduan smartphone pada Generasi Z di Indonesia./ Smartphone addiction is defined as excessive smartphone use that has the potential to interfere with daily activities. individuals who are too preoccupied with their smartphones, then the possibility of individuals to stay away from social life is also higher. Some of the factors that cause smartphone addiction are FoMO, social comparison, and social influence on individuals. This ultimately has an impact on phubbing and nomophobia behavior. This study aims to determine the relationship between FoMO, social comparison, social influence, phubbing behavior and nomophobia towards Gen Z in Indonesia who experience smartphone addiction. In this study, the method used is a quantitative approach by distributing questionnaires online via Google form to 507 respondents who fall into the Gen Z category in Indonesia. From the 507 respondents, only 432 people (Women = 69%) met the criteria for completing the questionnaire with an average age of respondents ranging from 19-21 years old. The sampling technique in this study used purposive sampling. The instrument in this study used the smartphone addiction scale, FoMO, social comparison, social influence, phubbing and nomophobia. The data analysis technique used in this study is simple regression analysis which is used to determine the relationship between variables. A significant positive correlation between hypotheses with an overall t-value > 1.96 shows the results obtained from this final project is that there is a significant relationship between FoMO, social comparison, social influence, phubbing and nomophobia with smartphone addiction in Gen Z in Indonesia.

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