Christery, Aldo Yanuar and Hidayat, Nathanael (2023) Rancangan buku : Nasi Uduk Kota Intan sang kuliner legendaris. Diploma thesis, Universitas Pelita Harapan.
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Abstract
Rancangan buku ini merupakan rancangan buku yang membahas tentang hal – hal yang terkait dengan Nasi Uduk Kota Intan. Berdiri sejak tahun 1977, Nasi uduk Kota Intan merupakan salah satu kuliner khas Betawi yang telah melegendaris. Adapun hal yang melatarbelakangi penulisan rancangan buku ini agar Nasi Uduk Kota Intan dapat lebih dikenal oleh khalayak luas. Maraknya kompetitor yang ada tentunya menjadi tantangan tersendiri bagi pihak penjual Nasi Uduk Kota Intan. Bahkan ada kompetitor yang turut menggunakan nama “Nasi Uduk Kota Intan” tanpa seijin dari pihak yang bersangkutan. Hal ini terjadi karenakan belum ada hak merk yang dimiliki oleh pemilik asli Nasi Uduk Kota Intan. Adapun tujuan dari penulisan rancangan buku ini agar para pembacanya tidak salah dalam memilih lapak yang tepat ketika ingin menyicipi hidangan dari Nasi Uduk Kota Intan. Didalam rancangan buku ini juga terdapat proses penulisan rancangan buku ini mulai dari awal hingga pada proses pencetakan buku, kemudian rancangan buku disebarkan kepada 30 panelis. Hasil yang diperoleh adalah 27 responden setuju bahwa materi buku mudah dipahami, kemudian 17 responden setuju bahwa desain buku sudah menarik, serta 25 responden menyatakan bahwa isi materi rancangan buku bermanfaat. / This book design discusses matters related to Nasi Uduk Kota Intan. Founded in 1977, Nasi Uduk Kota Intan is one of the legendary Betawi culinary delights. Results expected through the book outcome is that Nasi Uduk Kota Intan can be better known by a wider audience. The rise of existing competitors is certainly is a challenge for Nasi Uduk Kota Intan. Furthermore, there is competitors who uses the name "Nasi Uduk Kota Intan" without the permission of the original party concerned. This happens because there is no brand right owned by the original owner of Nasi Uduk Kota Intan. The purpose of writing the book is so that the readers are not mistaken in choosing the right stall when they intention to purchase Nasi Uduk Kota Intan. The draft of this book also includes the process of writing the draft of this book, starting from the beginning to the process of printing the book, then the draft of the book is distributed to 30 panellists. The results obtained were 27 respondents agreed that the book material was easy to understand, then 17 respondents agreed that the book design was interesting, and 25 respondents stated that the book design material was useful.
Item Type: | Thesis (Diploma) |
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Creators: | Creators NIM Email ORCID Christery, Aldo Yanuar NIM01541190075 aldoyanuarr@gmail.com UNSPECIFIED Hidayat, Nathanael NIM01541190120 hidayatnathanael@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Wowor, Wulanmeiaya NIDN200501356 wulan.wowor@uph.edu |
Uncontrolled Keywords: | Nasi Uduk Kota Intan Sang Kuliner Legendaris, Nasi Uduk, Rancangan Buku |
Subjects: | T Technology > TX Home economics T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Aldo Yanuar Christery |
Date Deposited: | 16 Feb 2023 04:31 |
Last Modified: | 23 Feb 2023 07:56 |
URI: | http://repository.uph.edu/id/eprint/54418 |