rao, mariano raynaldo da costa (2023) Pengaruh Personel, Physical Environment Dan Escape Terhadap Behaviorial Intention Melalui Satisfaction Pada 118 Cafe Di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Gaya hidup konsumen saat ini fokus pada aspek terkait dengan kealamian bahan makanan, kondisi yang aman dan nyaman, pemahaman pada bahan makanan, suasana kedai yang nyaman dan harga yang dinilai prestige. Tujuan penelitian ini yakni, menganalisis pengaruh personnel terhadap satisfaction pada konsumen 118 café di Surabaya, menganalisis pengaruh physical environment terhadap satisfaction pada konsumen 118 café di Surabaya, menganalisis pengaruh escape terhadap satisfaction pada konsumen 118 café di Surabaya dan menganalisis pengaruh satisfaction terhadap behavioral intention pada konsumen 118 café di Surabaya. Penelitian ini menggunakan metode kuantitatif dengan bantuan program statistic SPSS 23.0. Pengumpulan data dilakukan dengan penyebaran kuisioner dengan Teknik non probability sampling kepada 90 responden dengan karakteristik responden berumur 18-60 tahun, berdomisili di Surabaya, pernah mengunjungi cafe minimal satu bulan terakhir. Hasil penelitian ini menunjukkan bahwa personnel berpengaruh signifikan terhadap satisfaction dengan koefisien sebesar 0.219, physical environment berpengaruh signifikan terhadap satisfaction dengan koefisien sebesar 0.296 escape berpengaruh signifikan terhadap satisfaction dengan koefisien sebesar 0.294 dan satisfaction berpengaruh signifikan terhadap behavioral intention dengan koefisien sebesar 0.643
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | behavioral intention; satisfaction; personnel; physical environment; escape | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Users 6124 not found. | ||||||||||||
Date Deposited: | 17 Feb 2023 07:13 | ||||||||||||
Last Modified: | 17 Feb 2023 07:13 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/54537 |
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