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Pengaruh Interface Quality Aplikasi Shopee Terhadap Purchase Intention

Elvando, Candra (2023) Pengaruh Interface Quality Aplikasi Shopee Terhadap Purchase Intention. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Candra Elvando (01011190056) “PENGARUH INTERFACE QUALITY APLIKASI SHOPEE TERHADAP PURCHASE INTENTION” Penelitian yang dilakukan oleh peneliti memiliki tujuan untuk memahami pengaruh interface quality aplikasi Shopee terhadap purchase intention. Penelitian ini menggunakan konteks platform e-commerce Shopee dengan menggunakan pendekatan secara kuantitatif yang proses pengumpulan data nya dilakukan melalui kuesioner elektronik berupa Google Forms. Penelitian ini dilakukan di Indonesia dan mengambil responden dengan rentang usia 15-40 tahun keatas. Data ini akan diolah dengan menggunakan software SmartPLS v.4.0.8.5. Kata kunci: Interface Quality, Perceived Enjoyment, Perceived Trust, Purchase Intention, Shopee
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Elvando, Candra
NIM01011190056
candrapre15@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Hariandja, Evo Sampetua
NIDN0324056501
evo.hariandja@uph.edu
Uncontrolled Keywords: Interface Quality; Perceived Enjoyment; Perceived Trust; Purchase Intention; Shopee
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Candra Elvando
Date Deposited: 22 Jun 2023 03:06
Last Modified: 22 Jun 2023 03:08
URI: http://repository.uph.edu/id/eprint/56031

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