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Analisis Pengaruh Harga, Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Konsumen Grabfood Di Indonesia

Jaffar, Jason Roon (2023) Analisis Pengaruh Harga, Kualitas Layanan dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Konsumen Grabfood Di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi dan internet di Indonesia berkembang sangat pesat, diikuti oleh perkembangan ekonomi di Indonesia yang mempermudah masyarakat Indonesia dalam berbelanja makanan secara online. Tujuan dari penelitian adalah menganalisis pengaruh harga, kualitas layanan dan kepercayaan terhadap kepasan konusmen pada pelanggan GrabFood di Indonesia. Metode pengumpulan data yang digunakan adalah kuisioner elektronik yang menggunakan Google Form kepada responden. Jumlah sample yang didapatkan untuk penelitian ini adalah 157 sample. Teknik penelitian menggunakan Non-Probability Sampling dengan jenis convenience sampling. Untuk menganalis data menggunakan Smart PLS 4.0 dengan analisis PLS-SEM.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Jaffar, Jason Roon
NIM00000020209
Jason_roonJaffar@yahoo.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Contributor
Wuisan, Dewi
NIDN 0431107004
UNSPECIFIED
Uncontrolled Keywords: Harga, kualitas layanan, kepercayaan, kepuasan pelanggan, GrabFood
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Jason Roon Jaffar
Date Deposited: 26 Jun 2023 00:08
Last Modified: 26 Jun 2023 00:08
URI: http://repository.uph.edu/id/eprint/56048

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