Wajong, Vania (2023) Pengaruh food quality, price fairness, physical environment terhadap customer's dining satisfaction dan customer loyalty: studi di restoran Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan dari penelitian ini untuk menguji peran dari masing-masing variable yang dapat mempengaruhi kepuasan pelanggan dan loyalitas pelanggan di restoran. Penelitian ini mengguna jenis penelitian kuantitatif sebagai landasan teori. Teknik pengambilan sample yang digunakan pada penelitian ini adalah purposive sampling. Peneliti menyebarkan kusioner online melalui google form dan menggunkan 104 responden untuk actual test dengan kriteria responden yang mengunungi restoran dalam kurun waktu 6 bulan yang berdomisili di Jabodetabek. Model analisis pada penelitian ini menggunakan PLS-SEM dengan aplikasi SmartPLS 4. Hasil Penelitian ini menyatakan bahwa; food quality berpengaruh secara signifikan terhadap customer’s dining satisfaction, price fairness tidak berpengaruh secara signifikan terhadap customer’s dining satisfaction, physical environment berpengaruh secara signifikan terhadap customer’s dining satisfaction, customer’s dining satisfaction berpengaruh secara signifikan terhadap customer loyalty./ The purpose of this study is to examine the role of each variable that can affect customer
satisfaction and customer loyalty in restaurants. This study uses a type of quantitative research as a theoretical basis. The sampling technique used in this study was purposive sampling. Researchers distributed online questionnaires via Google form and used 104 respondents for the actual test with the criteria of respondents who visited restaurants within 6 months who are domiciled in Jabodetabek. The analysis model in this study uses PLS-SEM with the SmartPLS 4 application. The results of this study state that food quality has a significant effect on customer’s dining satisfaction, price fairness has no significant effect on customer’s dining satisfaction, physical environment has a significant effect on customer’s dining satisfaction, customer’s dining satisfaction has a significant effect on customer loyalty.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Wajong, Vania 01011190181 vaniawajong@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Juniarty, Jurniaty 0326067803 juniarty.fe@uph.edu |
Uncontrolled Keywords: | Food quality; Price fairness; Physical environment; Customer’s dining satisfaction; Customer loyalty. |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Vania Pacifika |
Date Deposited: | 26 Jun 2023 04:46 |
Last Modified: | 28 Aug 2023 12:07 |
URI: | http://repository.uph.edu/id/eprint/56174 |