Ebenheizer, Benny (2023) Faktor yang memengaruhi adiksi media sosial: peran motivasi, status pengalaman online, dan kepribadian extrovert. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Media Sosial adalah salah satu platform online yang membantu seseorang melakukan komunikasi atau berinteraksi melalui jarak jauh. Menggunakan media sosial memiliki efek yang positif jika penggunanya dapat memilih konten-konten yang baik untuk dilihat. Penggunaan media sosial yang berlebihan juga dapat menimbulkan kecanduan bagi sang pengguna sehingga dapat menjadi gelisah ketika tidak dapat menggunakan media sosial.
Pada tugas akhir ini mempunyai maksud untuk mencari dampak antara motivasi menggunakan media sosial dengan status pengalaman online yang dapat memicu timbulnya adiksi pada penggunaan media sosial. Terkumpul 233 responden yang didapatkan pada penelitian ini untuk proses menguji hipotesis. Menguji Hipotesis diproses dengan menggunakan data deskriptif analisis yang didapatkan dengan menggunakan SPSS dan PLS-SEM.
Dari pengujian analasis terhadapat hipotesis yang telah dilaksanakan, hubungan langsung antara variabel yang memiliki nilai positif dan cukup tinggi dengan kisaran diantara angka 0-1. Hal tersebut memberikan bukti bahwa terdapat hubungan positif antara motivasi menggunakan media sosial dan status pengalaman online sehingga kedua hal tersebut dapat menjadi faktor pemicu suatu individu mengalami kecanduan terhadap penggunaan media sosial. Sifat kepribadian Extrovert juga ditambahkan sebagai variabel moderator yang mendorong hubungan antar variabel yang dapat mendorong timbulnya suatu adiksi penggunaan media sosial dengan dihubungkan kepada status pengalaman online.
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Social Media is an online platform that enables remote communication and interaction, with a vast number of users. The positive effects of using social media can be experienced if users choose good content to view. However, excessive use of social media can lead to addiction and anxiety when users are unable to access it.
This final project aims to explore the relationship between motivation to use social media and online experiences that can trigger addiction. Data collection involved distributing questionnaires and using purposive sampling, resulting in 233 respondents for hypothesis testing. Descriptive analysis data obtained using SPSS and PLS-SEM were used to process the hypothesis testing.
The analysis revealed a direct and positive relationship between motivation to use social media and online experience status, with a range between 0-1. This indicates that these two factors can trigger social media addiction. Extrovert personality traits were also added as a moderator variable, which encourages the relationship between variables that can lead to social media addiction by linking to online experience status. Avoiding motivation for using social media and online experience status can prevent social media addiction.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Ebenheizer, Benny NIM01081190004 ebenbennytinambunan@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Widjaja, Andree Emmanuel NIDN0313098505 UNSPECIFIED Thesis advisor Hery, Hery NIDN0328038802 UNSPECIFIED |
Uncontrolled Keywords: | motivasi penggunaan media sosial; status pengalaman online; extrovert; kecanduan media sosial |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems |
Depositing User: | Benny Ebenheizer |
Date Deposited: | 10 Jul 2023 08:19 |
Last Modified: | 10 Jul 2023 08:19 |
URI: | http://repository.uph.edu/id/eprint/56518 |