Strategi komunikasi interpersonal barberman dengan pelanggan dalam menciptakan kepuasan (studi kasus pada barberman di Barbershop The Patriot Mall Central Park Jakarta)

Irawan, Yudha (2023) Strategi komunikasi interpersonal barberman dengan pelanggan dalam menciptakan kepuasan (studi kasus pada barberman di Barbershop The Patriot Mall Central Park Jakarta). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Komunikasi interpersonal merupakan komunikasi yang digunakan untuk menjalin hubungan secara lebih intim dengan lawan bicara. Bentuk komunikasi ini digunakan oleh para individu untuk dapat memperoleh jalinan komunikasi yang lebih kuat. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi interperosonal antara Barberman dan pelanggan dalam menciptakan kepuasan pelanggan. Teori yang digunakan dalam penelitian ini adalah teori pertukaran sosial yang menjelaskan mengenai adanya pertukaran komunikasi antara satu individu dengan yang lain. Metode yang digunakan dalam penelitian ini adalah dengan kualitatif menggunakan wawancara kepada 3 barberman dan 3 pelanggan. Hasil membuktikan bahwa strategi komunikasi interpersonal yang digunakan barberman kepada pelanggan adalah personal attachment dimana kedekatan personal antara barberman dengan pelanggan menunjukkan bahwa adanya komunikasi interpersonal yang diberikan dengan mempertimbangkan pelayanan yang memuaskan memberikan kemudahan bagi pelanggan untuk dapat lebih terbuka dan menceritakan kehidupannya/Interpersonal communication is communication that is used to establish a more intimate relationship with the interlocutor. This form of communication is used by individuals to be able to obtain stronger communication links. The purpose of this study is to analyze the interperosonal communication strategy between Barberman and customers in creating customer satisfaction. The theory used in this research is social exchange theory which explains the exchange of communication between one individual and another. The method used in this research is qualitative using interviews with 3 barberman and 3 customers. The results prove that the interpersonal communication strategy used by barberman to customers is personal attachment where personal closeness between barberman and customers shows that the interpersonal communication provided by considering satisfactory service makes it easy for customers to be more open and tell their lives.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Irawan, Yudha
NIM01045170057
yudhaowen04@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Naha, Rambu
NIDN0319029202
UNSPECIFIED
Uncontrolled Keywords: komunikasi interpersonal, kedekatan personal, pelayanan, personal attachment
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science (Distance Education Program)
Depositing User: Yudha Irawan
Date Deposited: 21 Jul 2023 02:34
Last Modified: 21 Jul 2023 02:34
URI: http://repository.uph.edu/id/eprint/56820

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