Peran divisi marketing communications dalam menjalankan strategi marketing public relations pada pt enwan multi partindo

Mulya, Krismichael (2023) Peran divisi marketing communications dalam menjalankan strategi marketing public relations pada pt enwan multi partindo. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Divisi Marketing Communications memiliki peran yang signifikan dalam menjalankan strategi Marketing Public Relations dengan melibatkan Key Opinion Leader. Mereka bertanggung jawab untuk mengidentifikasi Key Opinion Leader yang relevan dengan industri perusahaan dan membangun hubungan yang baik dengan mereka. Perusahaan yang memanfaatkan strategi marketing public relations adalah PT Enwan Multi Partindo yang merupakan perusahaan distributor otomotif kendaraan roda dua. Dalam menjalankan pemasaran diperlukan konten yang menarik dan strategi komunikasi yang baik untuk mencapai target perusahaan. Dalam melaksanakan Praktik Magang, Pemagang ditempatkan pada Divisi Marketing Communications yang berperan penting dalam mengembangkan konten yang menarik dan relevan untuk Key Opinion Leader, serta merencanakan kegiatan kolaborasi yang melibatkan mereka. Tujuan melaksanakan kegiatan magang pada Divisi Marketing communications adalah untuk mengetahui Keterlibatan Key Opinion Leader dalam strategi Marketing Public Relations yang membantu meningkatkan eksposur perusahaan, memperluas jangkauan publik, dan memperkuat citra merek. Pemagang telah memperoleh pemahaman yang mendalam tentang pentingnya keterlibatan Key Opinion Leader dalam strategi Marketing Public Relations dan peran yang dimainkan oleh Divisi Marketing Communications dalam menjalankan strategi tersebut. Implikasi dari magang ini adalah bahwa PT Enwan Multi Partindo dapat terus meningkatkan kerja sama dengan Key Opinion Leader dan memanfaatkan pengaruh mereka untuk mencapai tujuan pemasaran perusahaan./ The Marketing Communications Division has a significant role in carrying out the Marketing Public Relations strategy by involving Key Opinion Leaders. They are responsible for identifying Key Opinion Leaders relevant to the company's industry and building good relationships with them. Companies that utilize public relations marketing strategies are PT Enwan Multi Partindo which is an automotive distributor company for two-wheeled vehicles. In carrying out marketing, interesting content and a good communication strategy are needed to achieve company targets. In carrying out the Internship Practice, Interns are placed in the Marketing Communications Division which plays an important role in developing interesting and relevant content for Key Opinion Leaders, as well as planning collaboration activities that involve them. The purpose of carrying out internships in the Marketing communications Division is to find out the involvement of Key Opinion Leaders in Marketing Public Relations strategies that help increase company exposure, expand public reach, and strengthen brand image. Interns have gained a deep understanding of the importance of Key Opinion Leader involvement in Marketing Public Relations strategy and the role played by the Marketing Communications Division in executing that strategy. The implication of this internship is that PT Enwan Multi Partindo can continue to improve cooperation with Key Opinion Leaders and leverage their influence to achieve the company's marketing goals.

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