Nowadays, economic development because of globalization increasingly raise the importance of marketing strategy done by companies Marketing strategy in a company is very important, because this can determine the success of a company Analysis of export marketing strategy can use mix marketing approach and SWOT analysis where by using SWOT analysis, it is expected can make mix marketing from the company become effective, so that it can increase the volume of sales of a company Through internship activities at PT Gunung Intan Permata, specifically in export division, the writer has opportunity to analyze export marketing strategy in the company, so that the readers can find out the marketing strategy of PT Gunung Intan Permata.