MESHAKANTI, TALENTA (2023) Analisis faktor-faktor yang memengaruhi niat dalam menggunakan Spaylater di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Digitalisasi yang terjadi pada era ini mendorong teknologi semakin berkembang
dalam berbagai aspek kehidupan. Masuknya teknologi memberi perubahan
secara fundamental dalam berbagai hal, tidak terkecuali industri keuangan yang
kemudian menciptakan financial technology atau fintech. Fintech adalah
alternatif sistem keuangan yang bekerja dengan bantuan teknologi. Banyaknya
jenis fintech yang beredar di masyarakat membuat penelitian tentang penerimaan
terhadap teknologi ini menjadi area yang cukup besar. Oleh sebab itu penelitian
ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi niat dalam
menggunakan SPayLater di Indonesia sebagai salah satu fintech berjenis P2P
Lending yang populer saat ini. Faktor-faktor tersebut merupakan variabel yang
diperoleh dari teori Technology Acceptance Model (TAM) yang banyak
digunakan dalam penelitian tentang penerimaan suatu sistem. Metode penelitian
yang digunakan adalah penelitian desktiptif dengan pendekatan inferensial.
Teknik pengambilan sampel menggunakan metode purposive sampling dan
menghasilkan 161 responden. Selanjutnya data yang diperoleh dianalisis
menggunakan PLS SEM dengan bantuan software SmartPLS 3. Hasil penelitian
ini menunjukan bahwa variabel-variabel yang dipilih dalam penelitian ini
memengaruhi niat dalam menggunakan SPayLater di Indonesia. Saran untuk
penelitian selanjutnya adalah dapat menggunakan variabel-variabel yang
digunakan dalam penelitian terhadap layanan fintceh berjenis lending lainnya,
untuk mengetahui perbedaan dari implikasi setiap variabel.
Kata kunci: fintech, P2P lending, TAM / Digitalization that occurs in this era encourages technology to develop in various
aspects of life. The entry of technology has fundamentally changed in many ways,
including the financial industry, which then created financial technology or fintech.
Fintech is an alternative financial system that works with the help of technology. There
are many types of fintech circulating in society. It makes the research on acceptance
of fintech is a fairly large area. Therefore this study aims to determine the factors that
affect the intention to use SPayLater in Indonesia as one of the most popular P2P
Lending today. The factors used in this research are obtained from the Technology
Acceptance Model (TAM) theory which is widely used in research on the acceptance
of a system. The research method used is descriptive research with an inferential
approach. The sampling technique used purposive sampling method and produced 161
respondents. Furthermore, the data obtained was analyzed using PLS SEM with the
help of SmartPLS 3 software. The results of this study indicate that the variables
selected in this study affect the intention to use SPayLater in Indonesia. Suggestions
for further research are to be able to use the variables used in research on other types
of lending fintech services, to find out the differences in the implications of each
variable.
Keyword: fintech, P2P lending, TAM
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID MESHAKANTI, TALENTA NIM01015210143 talentameshaak@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Berlianto, Margaretha Pink UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | p2p lending, fintech, tam |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Talenta Meshakanti |
Date Deposited: | 18 Aug 2023 01:05 |
Last Modified: | 18 Aug 2023 01:05 |
URI: | http://repository.uph.edu/id/eprint/57828 |