Gleny, Gleny (2023) Pengaruh dimensi nilai konsumsi dan green trust terhadap green purchase intention konsumen. Masters thesis, Universitas Pelita Harapan.
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Abstract
Dengan semakin meningkatnya kekhawatiran global atas perubahan iklim, hal yang
sama juga dikhawatirkan oleh pemerintah Indonesia. Peningkatan akan gas rumah
kaca yang terus meningkat dan mempengaruhi perubahan iklim, dimana
peningkatan gas rumah kaca salah satunya bersumber dari emisi pembuangan bahan
bakar fosil kendaraan bermotor. Dengan mempertimbangkan hal ini mengharuskan
pemerintah Indonesia untuk mengambil tindakan untuk mendorong penggunaan
kendaraan listrik. Sehingga menjadi penting untuk diteliti hal-hal yang
mempengaruhi intensi pembelian kendaraan listrik. Penelitian ini mengajukan
model mengajukan model penelitian mengenai pengaruh dimensi konsumsi dan
green trust terhadap green purchase intention konsumen. Dimensi konsumsi yang
digunakan berdasarkan teori nilai-nilai konsumsi yang mencakup nilai fungsional,
nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik. Penelitian ini
mengumpulkan data dengan membagikan kuesioner secara daring melalui Google
Form dan didapatkan 206 responden yang dapat digunakan dalam penelitian ini.
Data tersebut diolah menggunakan program SmartPLS 3.0 dengan metode partial
least square equation analysis. Hasil yang didapatkan bahwa adanya pengaruh
positif nilai fungsional, nilai epistemik dan green trust terhadap green purchase
intention. Sedangkan nilai sosial, nilai emosional dan nilai kondisional tidak
memiliki pengaruh positif terhadap green purchase intention. / By increasing global concern over climate change, The Government of Indonesia
is also worried about the same thing. The increase in greenhouse gasses rate
continues to increase and affects climate change, where one of the sources of
increased greenhouse gasses is emissions from motor vehicle fossil fuel based.
Taking this into account, requires the Government of Indonesia to take action to
encourage the use of electric vehicles. Hence, this is important to examine the
aspects that influence the consumers’ intention to buy electric vehicles. This study
proposes a research model regarding the influence of the consumption dimension
and green trust on consumers' green purchase intention. The consumption
dimension used is based on the theory of consumption values which includes
functional values, social values, emotional values, conditional values and epistemic
values. This study collected data by distributing online questionnaires via Google
Form and obtained 206 respondents. The data was processed using the SmartPLS
3.0 program with the partial least square equation analysis method. The results
show that there is a positive influence of functional value, epistemic value and green
trust on green purchase intention. Meanwhile, social values, emotional values and
conditional values do not have a positive effect on green purchase intention.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Gleny, Gleny NIM01638210001 gley1902@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Innocentius, Bernarto NIDN0320016501 innocentius.bernarto@uph.edu |
Uncontrolled Keywords: | Theory of Consumptions Value ; nilai fungsional ; nilai sosial ; nilai kondisional ; nilai emosional ; nilai epistemik ; green trust ; green purchase intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 24167 not found. |
Date Deposited: | 21 Aug 2023 01:46 |
Last Modified: | 21 Aug 2023 01:46 |
URI: | http://repository.uph.edu/id/eprint/57897 |