Wijaya, Steven (2023) THE INFLUENCE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT KILLINEY KOPITIAM RESTAURANT, SYDNEY, AUSTRALIA. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The influence of customer satisfaction on repurchase intention is crucial for the success of businesses in the service industry. This study examines the relationship
between customer satisfaction and repurchase intention at Killiney Kopitiam, a renowned Singaporean restaurant in Sydney, Australia. Using a qualitative and quantitative approach, data were collected through a structured questionnaire from customers, and assessing satisfaction across various dimensions. Statistical analysis was conducted to explore this relationship. The findings provide valuable insights into the factors impacting customer satisfaction and repurchase intention at Killiney Kopitiam, benefiting the restaurant's management in enhancing
services and cultivating customer loyalty. This research contributes to the existing knowledge of customer satisfaction in the restaurant industry, particularly in
multicultural urban environments. The implications extend beyond Killiney Kopitiam, offering insights for similar restaurants aiming to improve customer satisfaction and increase repurchase intention. Optimizing customer satisfaction enables restaurants to gain a competitive advantage and achieve long-term success in the dynamic market."/" Pengaruh kepuasan pelanggan terhadap niat beli kembali sangat penting bagi
keberhasilan bisnis di industri jasa. Penelitian ini menguji hubungan antara kepuasan pelanggan dan niat membeli kembali di Killiney Kopitiam, sebuah restoran asal Singapura terkenal di Sydney, Australia. Menggunakan pendekatan
kualitatif dan kuantitatif, data dikumpulkan melalui kuesioner terstruktur dari pelanggan, dan menilai kepuasan di berbagai dimensi. Analisis statistik dilakukan
untuk mengeksplorasi hubungan ini. Temuan ini memberikan wawasan berharga tentang faktor-faktor yang mempengaruhi kepuasan pelanggan dan niat membeli kembali di Killiney Kopitiam, yang menguntungkan manajemen restoran dalam
meningkatkan layanan dan memupuk loyalitas pelanggan. Penelitian ini berkontribusi pada pengetahuan yang ada tentang kepuasan pelanggan di industri restoran, khususnya di lingkungan perkotaan yang multikultural. Implikasinya
melampaui Killiney Kopitiam, menawarkan wawasan untuk restoran serupa yang bertujuan untuk meningkatkan kepuasan pelanggan dan meningkatkan niat pembelian kembali. Mengoptimalkan kepuasan pelanggan memungkinkan restoran memperoleh keunggulan kompetitif dan mencapai kesuksesan jangka panjang di pasar yang dinamis.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Wijaya, Steven 01541170036 stevenwijaya077@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Kurniawan, Johannes NIDN0308109201 johannes.kurniawan@uph.edu |
Uncontrolled Keywords: | Killiney Kopitiam; customer satisfaction; repurchase intention; restaurant industry; service quality "/" Killiney Kopitiam; kepuasan pelanggan; niat beli ulang; industri restoran; kualitas layanan |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Steven Wijaya |
Date Deposited: | 23 Aug 2023 00:40 |
Last Modified: | 23 Aug 2023 00:40 |
URI: | http://repository.uph.edu/id/eprint/57935 |