Herriyanto, Rachael Janice (2019) Analisis pengaruh quality of physical environment, service quality dan food quality terhadap repurchase intention melalui customer perceived value dan customer satisfaction pada pelanggan restoran arumanis hotel bumi di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Era globalisasi menyebabkan industri restoran di Indonesia berkembang
dengan sangat cepat. Industri restoran adalah salah satu industri yang memadukan
produk dan jasa / layanan. Setiap restoran pun memiliki ciri khasnya sendiri yang
membuat konsumen tertarik untuk mengetahui restoran lebih lanjut seperti
penataan rumah makan, menu yang ditawarkan, dan pelayanan yang diberikan.
Bersamaan dengan kian populernya kebiasaan makan di luar, bermunculan
berbagai restoran yang menawarkan layanan terbaik untuk mengakomodasi
kebutuhan makan bersama. Restoran Arumanis - Hotel Bumi Surabaya
merupakan salah satu restoran yang mengikuti era globalisasi untuk memenuhi
tuntutan konsumsi masyarakat yang menginginkan penyediaan makanan yang
bervariasi, berkualitas dan bersih. Penelitian ini bertujuan untuk mengetahui
bagaimana pengaruh Quality of Physical Environment, Service Quality, Food
Quality terhadap Repurchase Intention melalui Customer Perceived Value dan
Customer Satisfaction. Manfaat yang diharapkan dari penelitian ini adalah
seberapa besar pengaruh Customer Perceived Value dan Customer Satisfaction
dalam meningkatkan Repurchase Intention sehingga akan menciptakan pembelian
ulang pada Restoran Arumanis - Hotel Bumi Surabaya.
Penelitian ini merupakan penelitian kausal. Metode penelitian yang
digunakan adalah metode kuantitatif dengan pengolahan data menggunakan
AMOS. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 120
responden dengan karakteristik responden pria dan wanita berumur 18-60 tahun,
dan pernah makan di Restoran Arumanis – Hotel Bumi Surabaya dalam 3 bulan
terakhir.
Hasil penelitian ini menunjukkan bahwa variabel Quality of Physical
Environment berpengaruh signifikan terhadap Customer Perceived Value dengan
nilai C.R = 2,857 dan koefisien regresi sebesar 0,403; variabel Service Quality
berpengaruh positif tetapi tidak signifikan terhadap Customer Perceived Value
dengan nilai C.R = 0,612 dan koefisien regresi sebesar 0,056; variabel Food
Quality berpengaruh signifikan terhadap Customer Perceived Value dengan nilai
C.R = 2,918 dan koefisien regresi sebesar 0,627; variabel Customer Perceived
Value berpengaruh signifikan terhadap Customer Satisfaction dengan nilai C.R =
6,234 dan koefisien regresi sebesar 0,944; variable Customer Perceived Value
berpengaruh positif tetapi tidak signifikan terhadap Repurchase Intention dengan
nilai C.R = 0,181 dan koefisien regresi sebesar 0,173; variable Customer
Satisfaction berpengaruh signifikan terhadap Repurchase Intention dengan nilai
C.R = 2,862 dan koefisien regresi sebesar 0,855 / The era of globalization has caused the restaurant industry in Indonesia to
develop very rapidly. The restaurant industry is one industry that combines
products and service. Each restaurant also has its own characteristics that make
consumers interested in finding out more about the restaurant such as restaurant
arrangements, offered menus, and provided services. Along with the growing
popularity of eating habits, various restaurants have sprung up offering the best
service to accommodate shared eating needs. Arumanis Restaurant - Bumi
Surabaya Hotel is one of the restaurants that follows the era of globalization to
meet the demands of consumption of people who want the provision of varity,
quality and clean food. This study aims to determine how the influence of Quality
of Physical Environment, Service Quality, Food Quality on Repurchase Intention
through the Customer Perceived Value and Customer Satisfaction. The expected
benefits of this research are how much influence the Customer Perceived Value
and Customer Satisfaction have on increasing Repurchase Intention so that it will
create a repeat purchase at Arumanis Restaurant - Bumi Surabaya Hotel.
This research is a causal study. The research method used is a quantitative
method by processing data using AMOS. Data collection was done by distributing
questionnaires to 120 respondents with the characteristics of male respondents
and women aged 18-60 years, and had eaten at Arumanis Restaurant - Hotel Bumi
Surabaya in the last 3 months.
The results of this study indicate that the Quality of Physical Environment
variable has a significant effect on the Customer Perceived Value with a value of
C.R = 2.857 and a regression coefficient of 0.403; Service Quality variables have
a positive but not significant effect on Customer Perceived Value with a value of
C.R = 0.612 and a regression coefficient of 0.056; Food Quality variable has a
significant effect on Customer Perceived Value with value C.R = 2.918 and
regression coefficient of 0.627; the Customer Perceived Value variable has a
significant effect on Customer Satisfaction with a value of C.R = 6.234 and a
regression coefficient of 0.944; the Customer Perceived Value variable has a
positive but not significant effect on Repurchase Intention with a value of C.R =
0.181 and a regression coefficient of 0.173; Customer Satisfaction variable has a
significant effect on Repurchase Intention with a value of C.R = 2.862 and a
regression coefficient of 0.855
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Herriyanto, Rachael Janice NIM00000027305 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Ronald, Ronald UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | quality of physical environment; service quality; food quality; customer perceived value; customer satisfaction; repurchase intention; restoran arumanis; hotel bumi Surabaya |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 29 Aug 2023 08:34 |
Last Modified: | 29 Aug 2023 08:34 |
URI: | http://repository.uph.edu/id/eprint/57975 |