Efek mediasi person-organization fit dalam pengaruh employer branding dan organizational culture terhadap employee engagement pada gen z di Jakarta

Karlina, Regina (2023) Efek mediasi person-organization fit dalam pengaruh employer branding dan organizational culture terhadap employee engagement pada gen z di Jakarta. Masters thesis, Universitas Pelita Harapan.

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Abstract

Setiap tahun jumlah Gen Z yang memasuki organisasi terus bertambah, maka organisasi perlu memahami karakteristik Gen Z terutama keterlibatan mereka secara karier profesional di perusahaan. Penelitian ini bertujuan menganalisis efek mediasi Person-Organization Fit dalam pengaruh Employer Branding dan Organizational Culture terhadap Employee Engagement pada Gen Z di Jakarta. Penelitian dengan model kuantitatif ini dilakukan dengan menyebarkan kuesioner di kalangan Gen Z yang telah bekerja di Jakarta minimal 1 tahun serta berdomisili di Jakarta. Kuesioner yang disebarkan secara daring dengan 84 butir pernyataan diisi oleh 110 responden valid. Pengukuran dilakukan menggunakan skala likert (5 poin) dengan menggunakan SmartPLS untuk menganalisis data melalui uji hipotesis. Hasil penelitian menunjukkan bahwa pada Gen Z di Jakarta variabel Employer Branding memiliki pengaruh terhadap Person-Organization Fit demikian juga Employer Branding berpengaruh terhadap Employee Engagement, Organizational Culture berpengaruh terhadap Person-Organization Fit, Person-Organization Fit berpengaruh terhadap Employee Engagement, dan Persion-Organization Fit dapat memediasi pengaruh Organizational Culture terhadap Employee Engagement. Sementara untuk Organizational Culture tidak berpengaruh terhadap Employee Engagement dan Person-Organization Fit tidak dapat memediasi pengaruh Employer Branding terhadap Employee Engagement. Hasil penelitian diharapkan dapat memberikan gambaran dan bahan evaluasi bagi para pemangku kepentingan di organisasi, khususnya bagi yang bekerja di departemen SDM.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Karlina, Regina
NIM01628210006
aureliareginakarlina@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Kho, Ardi
NIDN0308056002
ardi.kho@lecturer.uph.edu
Uncontrolled Keywords: person-organization fit ; employer branding ; organizational culture ; employee engagement ; gen z
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 21908 not found.
Date Deposited: 12 Sep 2023 03:04
Last Modified: 12 Sep 2023 03:04
URI: http://repository.uph.edu/id/eprint/58127

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