The main purpose of this study was to determine the impact of service quality, product quality, and price on customer satisfaction at H&M Tangerang and Jakarta. This study applies quantitative method. The data sources used in this thesis is primary data. Questionnaire method was used for data collection by distributing questionnaire to customers who experienced buying clothes from H&M. The questionnaire was distributed to 170 respondents. Data analysis method used in this thesis is multiple regression analysis. The results showed that the 3 hypothesis that has been tested are confirmed that service quality, product quality and price have a significant positive effect on customer satisfaction.