Christopher, Galvin (2017) The importance of purposive need gratification and social networking service driven brand knowledge on UPH undergraduate customer capital. Bachelor thesis, Universitas Pelita Harapan.
Full text not available from this repository.| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Christopher, Galvin NIM00000000932 UNSPECIFIED UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Arianto, Radityo Fajar NIDN0304067503 radityo.arianto@uph.edu |
| Additional Information: | SK 11-12 CHR i 2017 ; 31001000289299 |
| Uncontrolled Keywords: | informational need gratification, instrumental need gratification, social networking services, brand knowledge, customer capital |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | Ellen Feodora Teh |
| Date Deposited: | 18 Oct 2023 05:55 |
| Last Modified: | 18 Oct 2023 05:55 |
| URI: | http://repository.uph.edu/id/eprint/58453 |
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