The effect of perceived usefulness, perceived ease of use and service quality on the behavioral intention of users to reuse gojek in Surabaya

Hartono, Jason Jordy (2016) The effect of perceived usefulness, perceived ease of use and service quality on the behavioral intention of users to reuse gojek in Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

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Abstract

Technology had become one of the most important factors in people’s life and had given so much help in people’s life. One of the greatest inventions is the advancement of Information Technologies. Information Technologies was a revolution that changes the world to become more efficient and productive. GOJEK is one of the recent popular inventions that help citizens to deal with traffic jam. Thus, encourage the researcher to identify the relation between Perceived Usefulness, Perceived Ease of Use, Service Quality, Attitude Towards Using and Behavioral Intention to Reuse. One hundred respondents were given questionnaire using a six-point Likert Scale. Eight hypotheses were analyzed using multiple regression models. The result of this study shows that perceived ease of use has significant effect on perceived usefulness, but not on behavioral intention to reuse. Perceived usefulness has significant effect on both attitudes towards using and behavioral intention to reuse. Another result shows that service quality has significant effect on attitude towards using, but not on behavioral intention to reuse. Additionally, attitude towards using does not have significant effect on behavioral intention to reuse. The recommendations were given to improving perceived usefulness, perceived ease of use and service quality to form positive attitude towards using that will eventually lead to behavioral intention to reuse
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Hartono, Jason Jordy
NIM01120130041
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
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Email
Thesis advisor
Sondakh, Oliandes
UNSPECIFIED
UNSPECIFIED
Thesis advisor
Gunawan, Hananiel M.
UNSPECIFIED
UNSPECIFIED
Uncontrolled Keywords: perceived usefulness; perceived ease of use; service quality; attitude towards using and behavioral intention to reuse
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Rafael Rudy
Date Deposited: 26 Oct 2023 01:34
Last Modified: 26 Oct 2023 01:34
URI: http://repository.uph.edu/id/eprint/58519

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