Analisis pengaruh electronic word of mouth dan sales promotion terhadap purchase intention konsumen pada restoran Ssikkek cabang Pantai Indah Kapuk

Katherine, Mary Stephanie (2018) Analisis pengaruh electronic word of mouth dan sales promotion terhadap purchase intention konsumen pada restoran Ssikkek cabang Pantai Indah Kapuk. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Katherine, Mary Stephanie
NIM1305003529
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
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Email
Thesis advisor
Saragih, Harriman S.
UNSPECIFIED
harriman.saragih@uph.edu
Additional Information: SK 11-14 KAT a 2018 ; 31001000289752
Uncontrolled Keywords: electronic word of mouth, sales promotion, purchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ellen Feodora Teh
Date Deposited: 31 Oct 2023 13:18
Last Modified: 31 Oct 2023 13:18
URI: http://repository.uph.edu/id/eprint/58578

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