Handoko, Roland Giovanni (2018) Pengaruh social media marketing terhadap purchase intention Nike melalui customer relationship management dan brand equity. Bachelor thesis, Universitas Pelita Harapan.
Full text not available from this repository.| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Handoko, Roland Giovanni NIM00000008260 UNSPECIFIED UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Patria, Danet Arya NIDN0325017206 danet.patria@uph.edu |
| Additional Information: | SK 11-14 HAN p 2018 ; 31001000289877 |
| Uncontrolled Keywords: | social media marketing, customer relationship management, brand equity, purchase intention, Nike |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | Ellen Feodora Teh |
| Date Deposited: | 01 Nov 2023 23:45 |
| Last Modified: | 01 Nov 2023 23:45 |
| URI: | http://repository.uph.edu/id/eprint/58588 |
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