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Pengaruh Customer Brand Experience Terhadap Brand Loyalty Pengguna Smartphone; Apakah Usia Menjadi Moderator?

Chaniago, Albert (2023) Pengaruh Customer Brand Experience Terhadap Brand Loyalty Pengguna Smartphone; Apakah Usia Menjadi Moderator? Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pengaruh Customer Brand Experience Terhadap Brand Loyalty Pengguna Smart Phone; Apakah Usia Menjadi Moderator? / The Influence Of Customer Brand Experience On Brand Loyalty Of Smart Phone Users; Is Age A Moderator?
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Chaniago, Albert
NIM01011190012
albertcaniago24@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Wijayanti, Chynthia
NIDN0304097605
UNSPECIFIED
Uncontrolled Keywords: Customer Brand Experience ; Affective Commitment ; Calculative Commitment ; Brand Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Albert Chaniago
Date Deposited: 19 Dec 2023 07:21
Last Modified: 19 Dec 2023 07:21
URI: http://repository.uph.edu/id/eprint/59485

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