Chaniago, Albert (2023) Pengaruh Customer Brand Experience Terhadap Brand Loyalty Pengguna Smartphone; Apakah Usia Menjadi Moderator? Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Pengaruh Customer Brand Experience Terhadap Brand Loyalty Pengguna Smart Phone; Apakah Usia Menjadi Moderator? / The Influence Of Customer Brand Experience On Brand Loyalty Of Smart Phone Users; Is Age A Moderator?
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Customer Brand Experience ; Affective Commitment ; Calculative Commitment ; Brand Loyalty | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Albert Chaniago | ||||||||
Date Deposited: | 19 Dec 2023 07:21 | ||||||||
Last Modified: | 19 Dec 2023 07:21 | ||||||||
URI: | http://repository.uph.edu/id/eprint/59485 |
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