Natania, Utari (2023) Analisis Karakteristik Konsumen Berdasarkan Usia dan Minat Berbelanja Pasca COVID-19 di Shopee Terhadap Pertimbangan Utama Dalam Memilih Toko Menggunakan Random Forest. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research was conducted to analyze the age and shopping interest of people who shop at Shopee after COVID-19 regarding the main considerations in choosing a store. This research is aimed for Shopee users ranging from ages 15
years to over 45 years, with research spread across regions in Indonesia. The data will be processed using the data mining method, where data will be collected via the Google Form platform in the form of filling out a questionnaire. Data processing will use Python with random forest and decision tree data processing methods to find out which age and characteristics of Shopee users have the most
influence on the main considerations in choosing a shop on Shopee. The results show that what influences the decision to buy goods on Shopee, age, and the products you like to buy on Shopee influence the main considerations in choosing
a shop on Shopee. In the end, this research can provide benefits for both lecturers and Shopee marketers in understanding the characteristics of Shopee users better.
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Penelitian ini dilakukan untuk menganalisis usia serta minat berbelanja orang-orang yang berbelanja di Shopee pasca COVID-19 terhadap pertimbangan utama dalam memilih toko. Penelitian ini tertuju bagi pengguna Shopee mulai dari kalangan usia 15 tahun hingga di atas 45 tahun, dengan penelitian tersebar bagi daerah-daerah di Indonesia. Data akan diolah dengan metode data mining, dimana data akan
dikumpulkan melalui platform Google Form berupa pengisian kuesioner. Pengolahan data akan menggunakan Python dengan menggunakan metode pengolahan data random forest dan decision tree untuk mengetahui mana usia serta karakteristik dari pengguna Shopee yang paling berpengaruh terhadap
pertimbangan utama dalam memilih toko di Shopee. Hasil menunjukkan bahwa apa yang mempengaruhi keputusan dalam membeli barang di Shopee, Usia, dan produk yang suka dibeli di Shopee mempengaruhi pertimbangan utama dalam memilih
toko di Shopee. Pada akhirnya, penelitian ini dapat memberikan manfaat baik bagi pengajar maupun bagi pihak pemasar Shopee dalam memahami karakteristik pengguna Shopee lebih baik.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Natania, Utari NIM01011200234 utari.natania97@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Samuel, Sylvia NIDN0301078103 sylvia.samuel@uph.edu |
Uncontrolled Keywords: | karakteristik orang-orang berbelanja di shopee; pasca covid-19; usia; Indonesia. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Utari Natania |
Date Deposited: | 22 Dec 2023 03:53 |
Last Modified: | 22 Dec 2023 03:53 |
URI: | http://repository.uph.edu/id/eprint/59599 |