Fermin, Stephanus (2023) Dampak aktivitas social media marketing terhadap brand image, brand awerness, brand trust, brand loyalty dan willingness to pay pada bengkel Dokter Mobil. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan dari penelitian ini untuk bisa mengetahuii hubungan social media terhadap brand image, brand awareness, brand trust, brand loyalty, dan Willingness to pay pada bengkel dokter mobil. Bengkel dokter mobil merupakan bengkel yang cukup aktif di dalam kegiatan social media dan bengkel itu bisa bertahan sampai saat ini. Pengerjaan penelitian ini saya lakukan pada tahun 2023, penelitian ini dilakukan dengan melakukan pembagian kuesioner online yang melalui google form kepada kurang lebih sebanyak 500 responden dan dilakukan olah daya dengan menggunakan aplikasi SmartPLS. Hasil dalam penelitin ini menunjukan bahwa adanya hubungan antara social media terhadap brand awareness, brand image, brand trust, brand loyalty, dan Willingness to pay yang positif
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Social Media Marketing; Brand Image; Brand Awareness; Brand Trust ; willingness to pay ; Dokter Mobil | ||||||||
Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | STEPHANUS FERMIN | ||||||||
Date Deposited: | 05 Jan 2024 00:59 | ||||||||
Last Modified: | 28 Feb 2024 22:22 | ||||||||
URI: | http://repository.uph.edu/id/eprint/59737 |
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