Suparto, Dyah Laela Kusumaningrum (2023) Analisis pengaruh komponen afektif, perilaku, kognitif serta lingkungan sosial sebagai mediasi terhadap minat berwirausaha mahasiswa pekerja paruh waktu di wilayah Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh dari komponen afektif, komponen perilaku, komponen kognitif dan lingkungan sosial terhadap minat berwirausaha, dan untuk mengetahui apakah lingkungan sosial dapat memediasi hubungan antara komponen afektif, komponen perilaku dan komponen kognitif terhadap minat berwirausaha. Sebanyak 165 responden yang merupakan mahasiswa pekerja paruh waktu di Tangerang, menjadi subjek penelitian ini. Penelitian ini menggunakan metode kuantitatif dan menerapkan teknik purposive sampling untuk pemilihan sampel. Metode analisis data yang diterapkan dalam penelitian ini adalah Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil dari penelitian ini mengindikasikan bahwa komponen afektif, komponen perilaku dan komponen kognitif memiliki pengaruh positif dan signifikan terhadap minat berwirausaha. Selain itu, temuan penelitian ini menunjukan bahwa komponen perilaku dan komponen kognitif memiliki pengaruh positif dan signifikan terhadap minat berwirausaha melalui mediasi lingkungan sosial. Akan tetapi pada penelitian ini ditemukan bahwa komponen afektif tidak memiliki dampak signifikan terhadap minat berwirausaha melalui mediasi lingkungan sosial./ This study was conducted with the aim of analyzing the influence of affective, behavioral, cognitive, and social environmental components on entrepreneurial interest and to determine whether the social environment can mediate the relationship between affective, behavioral,and cognitive components on entrepreneurial interest. A total of 165 respondents, who were part-time student workers in Tangerang, were the subjects of this study. This research used a quantitative method and applied purposive sampling techniques for sample selection. The data analysis method applied in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study indicate that affective, behavioral, and cognitive components have a positive and significant impact on entrepreneurial interest. Furthermore, the research findings show that behavioral and cognitive components have a positive and significant influence on entrepreneurial interest through the mediation of the social environment. However, this study found that the affective component does not have a significant impact on entrepreneurial interest through the mediation of the social environment
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Komponen afektif, komponen perilaku, komponen kognitif, lingkungan sosial, minat berwirausaha | ||||||||
Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | DYAH LAELA KUSUMANINGRUM SUPARTO | ||||||||
Date Deposited: | 10 Jan 2024 03:47 | ||||||||
Last Modified: | 28 Feb 2024 10:15 | ||||||||
URI: | http://repository.uph.edu/id/eprint/59776 |
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