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Pengaruh social influence dan product knowledge terhadap purchase intention melalui mediasi fear of missing out (fomo) pada Skintific di Universitas Pelita Harapan

Salim, Priscillia (2023) Pengaruh social influence dan product knowledge terhadap purchase intention melalui mediasi fear of missing out (fomo) pada Skintific di Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social influence dan product knowledge terhadap purchase intention melalui mediasi fomo pada Skintific di Universitas Pelita Harapan. Subjek penelitian ini berjumlah 170 responden yang merupakan mahasiswa Universitas Pelita Harapan. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pengambilan sampel menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan aplikasi SmartPLS versi 4.0 dengan metode skala likert. Hasil penelitian ini menunjukan bahwa social influence, product knowledge dan FOMO memiliki pengaruh positif terhadap purchase intention. Social influence dan product knowledge memiliki pegaruh positif terhadap purchase intention yang dimediasi oleh FOMO.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Salim, Priscillia
NIM01011200220
Priscilliasalim355@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Achmadi, Hendra
NIDN0321067002
Hendra.achmadi@uph.edu
Uncontrolled Keywords: social influence; product knowledge; fomo; purchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: PRISCILLIA SALIM
Date Deposited: 12 Jan 2024 07:58
Last Modified: 28 Feb 2024 09:59
URI: http://repository.uph.edu/id/eprint/60027

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