Laporan seminar hasil Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett's Cafe Pantai Indah Kapuk

Hartono, Adeline and Liaw, Melvin (2024) Laporan seminar hasil Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett's Cafe Pantai Indah Kapuk. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (33kB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (150kB)
[thumbnail of ToC] Text (ToC)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (51kB)
[thumbnail of Chapter1] Text (Chapter1)
Chapter1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (385kB)
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (88kB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (199kB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (176kB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (83kB)
[thumbnail of Bibliography] Text (Bibliography)
Bibliography.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (22kB)
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)

Abstract

Tujuan dari pelaksanaan seminar hasil ini untuk mempresentasikan hasil penelitian yang berjudul “Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett’s Cafe Pantai Indah Kapuk”. Scarlett’s Cafe merupakan kafe merek lokal yang berlokasi di Pantai Indah Kapuk Jakarta Utara yang tinggi akan peminatnya. Tujuan dari penelitian ini untuk mengetahui kualitas makanan, ulasan daring, dan persepsi harga mempengaruhi niat berkunjung kembali pada Scarlett's Cafe Pantai Indah Kapuk, dikarenakan rendahnya angka niat berkunjung kembali konsumen pada Scarlett’s Cafe. Penelitian ini menggunakan metode survei. Teknik pengumpulan data yaitu purposive sampling dan data diperoleh dengan menggunakan instrumen kuesioner online. Dimensi waktu Cross Section yaitu Oktober hingga November 2023. Target populasi yang diteliti adalah konsumen Scarlett's Cafe Pantai Indah Kapuk yang berusia kurang dari 20 tahun hingga lebih dari 40 tahun yang berdomisili di Jakarta, Tangerang, Bogor, Depok, Bekasi, dan Non-Jabodetabek. Responden yang valid sebanyak 196 dari 220 sampel. Digunakan program PLS-SEM untuk analisis data yang diperoleh. Hasil dari seminar hasil ini yaitu adanya saran perbaikan dari reviewer berupa perbaikan penulisan penelitian dari segi teori dan teknis. / The purpose of this Seminar Hasil is to present the results of a study entitled "Pengaruh Food Quality, EWOM, Dan Perceived Price Terhadap Revisit Intention Pada Scarlett’s Cafe Pantai Indah Kapuk". Scarlett's Cafe is a local brand cafe located in Pantai Indah Kapuk, North Jakarta, which is high in demand. The purpose of this study was to determine food quality, EWOM, perceived price affect revisit intention at Scarlett's Cafe Pantai Indah Kapuk, due to the low number of consumer revisit intention at Scarlett's Cafe. This research uses a survey method. The data collection technique is purposive sampling and the data is collected using an online questionnaire instrument. The Cross Section time dimension is October to November 2023. The target population studied were consumers of Scarlett's Cafe Pantai Indah Kapuk aged less than 20 years to more than 40 years who live in Jakarta, Tangerang, Bogor, Depok, Bekasi, and Non-Jabodetabek. Valid respondents were 196 out of 220 samples. The PLS-SEM program was used to analyze the data obtained. The results of this Seminar Hasil showed that there were suggestions for improvement from the reviewer in the form of improving research writing in terms of theory and technical aspects.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Hartono, Adeline
NIM01541200118
adelinehartonoo@gmail.com
UNSPECIFIED
Liaw, Melvin
NIM01541200097
melvinliaw08@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Nonot Yuliantoro, Vincentius
NIDN031707197101
nonot.yuliantoro@uph.edu
Uncontrolled Keywords: Kualitas Makanan ; Ulasan Daring ; Persepsi Harga ; Niat Berkunjung Kembali
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Adeline Hartono
Date Deposited: 27 Jan 2024 05:33
Last Modified: 22 Feb 2024 12:29
URI: http://repository.uph.edu/id/eprint/60838

Actions (login required)

View Item
View Item