Studi kelayakan bisnis Roemah Oma Bakery di Kawasan Megamas, Kota Manado

Wandy, Jennifer Cecilia (2024) Studi kelayakan bisnis Roemah Oma Bakery di Kawasan Megamas, Kota Manado. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Studi Kelayakan Bisnis ini bertujuan untuk menganalisis kelayakan bisnis dari Roemah Oma Bakery dengan memperhatikan pertimbangan-pertimbangan dari aspek pasar dan pemasaran, aspek operasional, aspek sumber daya manusia, dan aspek finansial. Dalam pelaksanaannya, Roemah Oma Bakery didirikan di Ruko Mega Smart IX No. 1 Jalan A.J Sondakh 2 Kawasan Megamas, Kota Manado. Roemah Oma Bakery menyajikan berbagai produk bakery jadul seperti roti jadul, elevated kue jadul, jajanan pasar, cemilan jadul, dan minuman tradisional dengan menawarkan pemandangan pantai Bunaken. Roemah Oma Bakery hadir dalam memenuhi permintaan masyarakat Kota Manado yang ingin menikmati produk bakery jadul dengan fasilitas dine in dengan memberikan pengalaman bernostalgia dengan aktivitas menarik seperti permainan jadul dan live music jadul. Roemah Oma Bakery beroperasi pada pukul 07.00 hingga 19.00 dengan menyasar target pasar berupa para pelajar, pekerja kantoran, wirausaha, dan komunitas. Dari analisis finansial yang dilakukan, Roemah Oma Bakery mencapai payback periode dalam waktu 2 tahun 7 bulan 15 hari. Dari hasil analisis dari berbagai aspek yang dilakukan, Roemah Oma Bakery layak untuk didirikan.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Wandy, Jennifer Cecilia
NIM01541200025
jenniferwandy@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Lemy, Diena Mutiara
NIDN0316047401
diena.lemy@uph.edu
Uncontrolled Keywords: Bakery; Roti; Kota Manado; Bisnis; Cafe; Konsep jadul; Nostalgia
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Jennifer Cecilia Wandy
Date Deposited: 29 Jan 2024 03:15
Last Modified: 29 Jan 2024 03:15
URI: http://repository.uph.edu/id/eprint/60854

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