Aktivitas pemasaran melalui media sosial PT Nucifera Alam Indonesia dalam meningkatkan brand awareness = Social media marketing activities of PT Nucifera Alam Indonesia in increasing brand awareness

Nadine, Patricia (2020) Aktivitas pemasaran melalui media sosial PT Nucifera Alam Indonesia dalam meningkatkan brand awareness = Social media marketing activities of PT Nucifera Alam Indonesia in increasing brand awareness. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Integrated Marketing Communication has been very developed where one of the elements is marketing using social media. The growth of social media users is very rapid and makes marketers see opportunities for marketing on social media. For this reason activities in social media are carried out to increase brand awareness at PT Nucifera Alam Indonesia PT Nucifera Alam Indonesia does Integrated Marketing Communication activities with one of the elements, namely social media marketing. PT Nucifera Alam Indonesia created advertisements using influencer strategies with purpose to increasing brand awareness, especially on Instagram social media. The intern concluded that the strategies that had been carried out showed there was growth in increasing the brand awareness of PT Nucifera Alam Indonesia. The suggestion from interns is that PT Nucifera Alam Indonesia maintains the consistency of social media marketing activities and adds other strategies so that brand awareness is more effective and wider. / Integrated Marketing Communication sudah sangat berkembang di mana salah satu elemennya yaitu pemasaran dengan menggunakan media sosial. Pertumbuhan pengguna media sosial sangat pesat dan membuat marketer melihat peluang untuk melakukan pemasaran di media sosial. Untuk itulah dilakukan aktivitas dalam media sosial untuk meningkatkan brand awareness di PT Nucifera Alam Indonesia. PT Nucifera Alam Indonesia melakukan kegiatan Integrated Marketing Communication dengan salah satu elemen yaitu pemasaran melalui media sosial. PT Nucifera Alam Indonesia membuat iklan menggunakan strategi influencer yang bertujuan untuk meningkatkan brand awareness khususnya di media sosial Instagram. Pemagang menyimpulkan, strategi-strategi yang selama ini dilakukan menunjukan ada pertumbuhan dalam meningkatkan brand awareness PT Nucifera Alam Indonesia. Saran dari pemagang adalah agar PT Nucifera Alam Indonesia mempertahankan konsistensi aktivitas pemasaran melalui media sosial dan menambah strategi lainnya agar brand awareness lebih efektif dan luas lagi.

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