Pengaruh brand awareness, perceived service quality, perceived product quality, physical environment terhadap customer satisfaction dan dampaknya terhadap intention to revisit pada toko Kopi Tuku

Tomokumoro, Ceminia Tinari (2023) Pengaruh brand awareness, perceived service quality, perceived product quality, physical environment terhadap customer satisfaction dan dampaknya terhadap intention to revisit pada toko Kopi Tuku. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perceived Service Quality, Perceived Product Quality, Physical Environment, terhadap Customer Satisfaction dan dampaknya terhadap Intention to Revisit di Toko Kopi Tuku di Jabodetabek. Metode survei digunakan untuk menganalisis hasil penelitian ini dengan pengumpulan data dilakukan melalui kuesioner. Sampel dipilih dengan menggunakan teknik purposive sampling- judgemental, dengan jumlah sampel sebanyak 282 responden. Analisis data dilakukan menggunakan pendekatan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil dari penelitian ini meliputi adanya pengaruh positif dari Perceived Service Quality, Perceived Product Quality dan Physical Environment terhadap Customer Satisfaction. Selanjutnya, Brand Awareness ditemukan tidak berpengaruh terhadap Customer Satisfaction. dan terakhir, Customer Satisfaction berpengaruh positif terhadap Intention to Revisit.

Item Type:	Thesis (Masters)
Creators:	Creators NIM Email ORCID Tomokumoro, Ceminia Tinari NIM01619220020 ceminia.tomokumoro@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Berlianto, Margaretha Pink NIDN0327037904 margaretha.berlianto@uph.edu
Uncontrolled Keywords:	Perceived Service Quality ; Perceived Product Quality ; Physical Environment ; Customer Satisfaction ; Intention to Revisit
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User:	Users 26869 not found.
Date Deposited:	31 Jan 2024 05:07
Last Modified:	31 Jan 2024 05:07
URI:	http://repository.uph.edu/id/eprint/61202

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