Fungsi public relations PT Multi Bintang Indonesia Tbk dalam mempublikasikan Asia Pacific Graduate Program(APGP)

Anwar, Florencia Cindy (2020) Fungsi public relations PT Multi Bintang Indonesia Tbk dalam mempublikasikan Asia Pacific Graduate Program(APGP). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Public relations is a key to be success as a multinational company yet a good reputation. Public relations has a function to communicate with PT Multi Bintang Indonesia Tbk consumers and public, externally and internally. Nowadays, Public Relations use social media as a tools to reach their public instantly and at the same time. Public relations has a role to communicate openly with their public that can lead to consumers’s expectation and reputation of PT Multi Bintang Indonesia Tbk. Public relations has a lot of activities to build or gain their company awareness yet support any kind of activities that held by company or other departments. Through Asia Pacific Graduate Program (APGP), public relations functions are implemented really well by me as an intern in PT Multi Bintang Indonesia Tbk. One of the public relations function is Asia Pacific Graduate Program (APGP) publication, that published in two media, which are online and offline media. By online media, intern used social media to publish this program which are LinkedIn, Instagram, Facebook also internal media (workplace and Microsoft teams). By offline media, through jobfair that held by Universitas Gadjah Mada, Yogyakarta. All these publications lead this company to gain a company awareness. / Pentingnya public relations bagi suatu perusahaan dalam memberikan informasi kepada masyarakat secara internal maupun eksternal. Melalui media sosial, seorang public relations dapat menjangkau kedua target tersebut. Salah satu fungsi dari seorang public relations dalam perusahaan yaitu untuk mempublikasikan informasi yang ditujukan kepada masyarakat sehingga dapat memberikan dampak positif bagi citra perusahaaan. Tidak hanya fungsi melakukan publikasi saja, melainkan fungsi – fungsi public relations lainnya seperti menciptakan rasa saling pengertian melalui program maupun aktivitas public relations, memberikan informasi yang sama kepada publik internal dan eksternal, dan mendukung segala bentuk kegiatan yang dilaksanakan oleh perusahaan. Fungsi public relations diatas dilaksanakan dengan baik oleh PT Multi Bintang Indonesia Tbk. Dengan Asia Pacific Graduate Program (APGP), pemagang melakukan kegiatan publikasi dengan dua cara, yaitu secara online dan offline. Secara online, yaitu melalui media sosial mainstream, seperti LinkedIn, Instagram dan Facebook. Sedangkan secara offline, yaitu melalui jobfair di Universitas Gadjah Mada. Berdasarkan apa yang telah pemagang laksanakan untuk Asia Pacific Graduate Program (APGP) ini bahwa pemagang sudah melaksanakan fungsi public relations dengan baik yaitu menjadi content creator sekaligus menjadi sumber informasi dalam mempublikasikan Asia Pacific Graduate Program (APGP) ini. Kegiatan publikasi ini pun memberikan dampak positif kepada jumlah target peserta yaitu jumlah peserta melebihi target awal dan juga kegiatan publikasi ini memberikan dampak untuk company awareness kepada masyarakat.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Anwar, Florencia CindyNIM00000019703florenciacindy1998@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWardaningsih, Agustin DianaNIDN0320057505UNSPECIFIED
Uncontrolled Keywords: fungsi public relations ; publikasi ; media sosial ; asia pacific graduate program (APGP) ; company awareness
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 1875 not found.
Date Deposited: 14 Jan 2020 06:31
Last Modified: 13 Jul 2020 08:46
URI: http://repository.uph.edu/id/eprint/6136

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