Pengaruh perceived price, e-trust dan quality of delivery terhadap repurchase intention dimediasi oleh perceived value pada Tokopedia

Saragih, Reni Harlina (2024) Pengaruh perceived price, e-trust dan quality of delivery terhadap repurchase intention dimediasi oleh perceived value pada Tokopedia. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi telah membawa perubahan besar, khususnya perilaku belanja di E-commerce Indonesia semakin meningkat secara signifikan. Penelitian ini ingin mengetahui pengaruh dari perceived price, e-trust, quality of delivery oleh Tokopedia terhadap repurchase intention dimediasi oleh variabel perceived value. Penelitian ini menggunakan pendekatan kuantitatif melalui survey secara daring terhadap 265 sampel responden dan dianalisa menggunakan perangkat lunak Smart-PLS. Hasil dari penelitian ini menunjukkan perceived price, e-trust, quality of delivery berpengaruh positif terhadap variabel mediasi perceived value. Lalu perceived price, e-trust, quality of delivery berpengaruh positif terhadap repurchase intention sebagai variabel terikat. Perceived value berpengaruh partially mediating terhadap perceived price, e-trust dan quality of delivery terhadap repurchase intention namun quality of delivery berpengaruh lebih kuat terhadap repurchase intention tanpa mediasi. Sebagai implikasi manajerial, penelitian ini menunjukkan bahwa perceived price, e-trust, dan quality of delivery, sebagai hal yang penting dilakukan oleh perusahaan e-commerce. / Technological developments have brought major changes, especially shopping behavior in Indonesian e-commerce is increased significantly. This research wants to determine the influence of perceived price, e-trust, quality of delivery by Tokopedia on repurchase intentions mediated by the perceived value variable. This research uses a quantitative approach through an online survey of 265 sample respondents and analyzed using Smart-PLS software. The results of this research show that perceived price, e-trust, quality of delivery have a positive effect on the mediating variable of perceived value. Then perceived price, e-trust, quality of delivery has a positive effect on repurchase intention as dependent variable. Perceived value has a partially mediating effect on perceived price, e-trust and delivery quality on repurchase intention, but quality of delivery has a stronger influence on repurchase intention without mediation. As a managerial influence, this research shows whether perceived price, e-trust, quality of delivery are important things for e-commerce companies.

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