Pelaksanaan audit persepsi media terhadap PT Pupuk Indonesia Holding Company oleh Royston Advisory Indonesia konsultan Public Relations = Implementation of audit perception of media on PT Pupuk Indonesia Holding Company by Royston Advisory Indonesia Consultant Public Relations

Sidharta, Reina Rosaline (2020) Pelaksanaan audit persepsi media terhadap PT Pupuk Indonesia Holding Company oleh Royston Advisory Indonesia konsultan Public Relations = Implementation of audit perception of media on PT Pupuk Indonesia Holding Company by Royston Advisory Indonesia Consultant Public Relations. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan perusahaan di Indonesia sekarang sudah cukup pesat dan sudah melihat bahwa komunikasi sudah menjadi suatu hal yang perlu diperhatikan. Dalam hal ini, Public Relations adalah pioner yang memegang peranan untuk memastikan bahwa komunikasi yang terjadi di dalam perusahaan dapat berjalan dengan harmonis, baik itu komunikasi kepada internal maupun eksternal stakeholder. Namun, terkadang, dalam menjalankan peranannya, Public Relations juga membutuhkan masukan dan bantuan dari pihak ketiga, yaitu konsultan Public Relations. PT Pupuk Indonesia Holding Company, sebagai perusahaan yang besar dan berkembang, juga membutuhkan bantuan Royston Advisory Indonesia sebagai konsultan Public Relations untuk melakukan analisis media relations dengan menggunakan cara audit persepsi media. Selama 3 bulan masa magang, pemagang memberikan kontribusi yang paling besar pada proyek audit persepsi media Pupuk Indonesia Holding Company dibandingkan proyek lainnya. Royston Advisory Indonesia melakukan audit persepsi media dengan mendalam dan baik sehingga penilaian media relations PT Pupuk Indonesia Holding Company menjadi valid dan kredibel. Dari hasil yang didapat, disimpulkan bahwa Pupuk Indonesia memiliki media relations yang baik. Dengan mengerjakan proyek ini, pemagang menjadi teredukasi bahwa media relations yang baik sangat penting dan menjadi sebuah investasi dan peluang bagi para praktisi Public Relations. Hubungan yang baik dengan media membuat perusahaan berada pada favourable position. / The development of companies in Indonesia is now quite rapid and has seen that communication has become a matter that needs attention. In this case, Public Relations is a pioneer who plays a role to ensure that communications that occur within the company can run in harmony, both communication to internal and external stakeholders. However, sometimes, in carrying out its role, Public Relations also need input and assistance from third parties, namely Public Relations consultants. PT Pupuk Indonesia Holding Company, as a large and growing company, also needs the assistance of Royston Advisory Indonesia as a Public Relations consultant to conduct media relations analysis using a media perception audit. During the 3-month internship period, apprentices made the biggest contribution to the audit project of the Pupuk Indonesia Holding Company media perception compared to other projects. Royston Advisory Indonesia audits media perceptions properly and correctly regarding the media relations of PT Pupuk Indonesia Holding Company to be valid and credible. From the results obtained, it was concluded that Indonesian Fertilizers have good media relations. By working on this project, interns become educated about good media relations and are very important and become investment and relations for Public Relations experts. A good relationship with the media puts the company in a favorable position.

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