Kurniawan, Shella Kartika Ardeanny (2023) Anteseden dari online medical consultation services serta dampaknya pada satisfaction, continuous usage intention dan intention to recommend (studi pada pengguna Aplikasi Alodokter). Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan atas dasar ketidaksesuaian antara pernyataan dengan capaian peringkat
aplikasi Alodokter berdasarkan beberapa survey di Indonesia. Sehingga dilakukan penelitian
dalam upaya untuk meningkatkan satisfaction terhadap aplikasi Alodokter, Beberapa teori
memaparkan peningkatan satisfaction menyebabkan terjadinya peningkatan continuous usage
intention dan intention to recommend. Satisfaction berhubungan dengan price value, social
influence, confirmation, perceived of usefulness dan perceived of easy of use. Model penelitian
yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Sampel yang digunakan
dalam penelitian ini adalah pengguna aplikasi Alodokter yang berjumlah 279 responden. Data
penelitian diperoleh dari hasil pengisian kuesioner dan dianalisis dengan menggunakan teknik
analisis SEM dengan bantuan program SEM PLS. Hasil penelitian ini menunjukkan bahwa
price value, social influence, perceived of usefulness dan perceived of easy of use mempunyai
pengaruh positif terhadap satisfaction. Sedangkan confirmation tidak mempunyai pengaruh
positif terhadap satisfaction. Satisfaction berpengaruh positif terhadap Continuous Usage
Intention dan Satisfaction berpengaruh positif terhadap Intention to Recommend. / This research was conducted based on a discrepancy between statements and the ranking
achievements of the Alodokter application based on several surveys in Indonesia. So research
was carried out to increase satisfaction with the Alodokter application. Several theories explain
that increasing satisfaction causes an increase in continuous usage intention and intention to
recommend. Satisfaction is related to price value, social influence, confirmation, perceived
usefulness, and perceived ease of use. The research model used in this research is a quantitative
approach. The sample used in this research was Alodokter application users, totaling 279
respondents. Research data was obtained by filling out a questionnaire and analyzing it using
SEM analysis techniques with the help of the SEM PLS program. This research shows that
price value, social influence, perceived usefulness, and perceived ease of use positively
influence satisfaction. Meanwhile, confirmation does not have a positive influence on
satisfaction. Satisfaction has a positive effect on Continuous Usage Intention and Satisfaction
has a positive effect on Intention to Recommend.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID Kurniawan, Shella Kartika Ardeanny NIM01615220015 doc.shellaardeanny@gmai.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Uncontrolled Keywords: | price value ; social influence ; confirmation ; perceived usefulness ; perceived ease of use ; satisfaction ; continuous usage intention dan intention recommend |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Faculty of Medicine > Master of Hospital Administration |
Depositing User: | Users 26700 not found. |
Date Deposited: | 06 Feb 2024 04:23 |
Last Modified: | 06 Feb 2024 04:23 |
URI: | http://repository.uph.edu/id/eprint/61507 |