This study aims to examine and analyze the current circumstances in coastal destinations of the Sekotong area, as well as possible strategies for the development of sustainable coastal tourism in this area. This research was conducted by using a qualitative approach where data was collected through field observations and interviews with several relevant stakeholders. The location of this research was focused on four villages with five destinations that represent the condition of coastal tourism in the area, namely Bagek Kembar Mangrove Ecotourism, Tanjung Batu - Sekotong Tengah Mangrove, Elak-Elak Beach, Goa Landak Beach, and Orong Bukal. A total of 15 informants were interviewed from the NTB Provincial Tourism Office, West Lombok Tourism Office, Travel Association (ASITA), Travel Agents, Community Figures, and tourism operators at five destinations of the research location. Based on the results of observations and interviews, it was found that four main problems from the implementation of coastal tourism in the Sekotong area are the lack of the 3A aspects (Amenities, Accessibility, and Attractions), synchronization and coordination among stakeholders, the low quality of managing human resources, waste management and traditional small-scale gold mining issues. Following up on existing problems, a more effective management strategy involving coordination and synchronization among stakeholders (government, society, and industry) is crucial to be involved through three phases, namely concept preparation, potential development, and potential optimization. Limitations in testing the effectiveness of the strategy need to be followed up with those three phases by involving all stakeholders so that can be evaluated and be useful in developing sustainable coastal tourism in the Sekotong area.