Widjaja, Cynthia (2020) The use of instagram content for marketing activities of Aryaduta Lippo Village = Penggunaan konten instagram dalam aktivitas marketing di Aryaduta Lippo Village. Bachelor thesis, Universitas Pelita Harapan.
![Title [thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (37MB) | Request a copy
Preview
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (409kB) | Preview
Preview
ToC.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (13MB) | Preview
Preview
Chapter I.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (546kB) | Preview
![Chapter II [thumbnail of Chapter II]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter II.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (1MB) | Request a copy
![Chapter III [thumbnail of Chapter III]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter III.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (1MB) | Request a copy
Preview
Chapter IV.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (4MB) | Preview
![Chapter V [thumbnail of Chapter V]](http://repository.uph.edu/style/images/fileicons/text.png)
Chapter V.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (232kB) | Request a copy
Preview
Blibiography.pdf
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (244kB) | Preview
![Appendices [thumbnail of Appendices]](http://repository.uph.edu/style/images/fileicons/text.png)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.
Download (14MB) | Request a copy
Abstract
This paper will provide a detailed explanation about Public Relations / Marketing Communications activities in Hotel. The author is going to do an internship at Aryaduta Lippo Village for four months or more than six hundred and forty hours. The division the author is going to be in is Sales and Marketing, to be more precise in Marketing Communications department. The reasons for doing this research are; first is to observe directly how Public Relations in real life works, especially the need to use social media. Secondly, to learn about the process on social media impact in general. Last, the author hope this could contribute to Communication Department, in terms of future evaluation needed about Public Relations / Marketing Communications work regarding Social Media or Hotel. / Laporan ini akan membahas secara detil mengenai aktivitas Public Relations / Marketing Communications di hotel.Penulis akan melaksanakan magang di Aryaduta Lippo Village selama empat bulan atau lebih dari enam ratus empat puluh jam. Divisi yang akan penulis tempati adalah Sales and Marketing, lebih tepatnya departemen Marketing Communications. Alasan penulis melakukan penelitian ini adalah; pertama, untuk mengamati secara langsung bagaimana cara kerja Public Relations di kehidupan sesungguhnya, terutama dalam kebutuhan menggunakan media sosial. Kedua, untuk mempelajari proses dampak media sosial secara umum, Terakhir, penulis berharap penelitian ini dapat berkontribusi terhadap departemen komunikasi, dari sisi evaluasi yang dibutuhkan berhubungan dengan pekerjaan Public Relations / Marketing Communications mengenai media sosial atau hotel.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Widjaja, Cynthia NIM00000024778 cynthiawidjaja99@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Setijadi, Naniek N. NIDN0327115401 UNSPECIFIED |
Uncontrolled Keywords: | public relations; travel and tourism; marketing communication; instagram; social media platform |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 1952 not found. |
Date Deposited: | 15 Jan 2020 03:51 |
Last Modified: | 04 Aug 2020 07:11 |
URI: | http://repository.uph.edu/id/eprint/6181 |