Analysis of image, technical dimension, functional dimenson, price, present repurchase, perceived value, and customer satisfaction for guests at MaxOneHotels.com @Dharmahusada Surabaya

Prasetya, Diana (2023) Analysis of image, technical dimension, functional dimenson, price, present repurchase, perceived value, and customer satisfaction for guests at MaxOneHotels.com @Dharmahusada Surabaya. Masters thesis, Universtitas Pelita Harapan.

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Abstract

Surabaya as the second metropolitan city after Jakarta has busy activities, especially in the field of trade and industrial centers. Therefore, the city of Surabaya can be a strategic location for the growth of the hotel industry to meet the needs of the community. In 2020, data taken from the East Java Association of Indonesian Hotels and Restaurants (PHRI) stated that the growth of star hotels in Surabaya was 120. With the development of the number of hotels in Surabaya which continues to decline, there will be quite tight business competition in the hospitality service industry. With this variety, the researchers finally chose MaxOneHotels.com @Dharmahusada Surabaya with a research focus on repurchase intention which is influenced by image, technical dimension, functional dimension, price through perceived value and customer satisfaction. This study uses quantitative methods to determine causality and data processing using Structural Moment Analysis (AMOS) 24.0, an advanced mathematical analysis program. Data collection was carried out by distributing questionnaires through snowball sampling to 130 customer respondents of MaxOneHotels.com @Dharmahusada Surabaya. In conclusion, this study aims to provide valuable insights into the factors that influence Image Influence Analysis, Technical Dimensions, Functional Dimensions, Price, on Repurchase Intention through Perceived Value and Customer Satisfaction on MaxOneHotels.com Guest @Dharmahusada Surabaya. Research findings can help marketers improve strategies to increase repurchase intention. In conclusion, image has a significant influence with regression coefficient 0,449, then technical dimension with 0.168, functional dimension 0.004, price 0.357, percieved value 1.343, and customer satisfaction with 0.819. Repurchase intention has significantly influence by customer satisfaction and perceived value. But the biggest value is price. This hotel not only offer staycation to guest, but food & beverage are so good for them. / The study aims to analysis factor image, technical dimension, functional dimension, price present to repurchase intention, perceived value and customer satisfaction for Guest at MaxOneHotels.com @Dharmahusada Surabaya. Surabaya as the second metropolitan city after Jakarta has busy activities, especially in the field of trade and industrial centers. Therefore, the city of Surabaya can be a strategic location for the growth of the hotel industry to meet the needs of the community. In 2020, data taken from the East Java Association of Indonesian Hotels and Restaurants (PHRI) stated that the growth of star hotels in Surabaya was 120. With the development of the number of hotels in Surabaya which continues to decline, there will be quite tight business competition in the hospitality service industry. With this variety, the researchers finally chose MaxOneHotels.com @Dharmahusada Surabaya with a research focus on repurchase intention which is influenced by image, technical dimension, functional dimension, price through perceived value and customer satisfaction. This study uses quantitative methods to determine causality and data processing using Structural Moment Analysis (AMOS) 24.0, an advanced mathematical analysis program. Data collection was carried out by distributing questionnaires through snowball sampling to 140 customer respondents of MaxOneHotels.com @Dharmahusada Surabaya. In conclusion, image has a significant influence with regression coefficient 0,449, then technical dimension with 0.168, functional dimension 0.004, price 0.357, percieved value 1.343, and customer satisfaction with 0.819. Repurchase intention has significantly influence by customer satisfaction and perceived value. But the biggest value is price. This hotel not only offer staycation to guest, but food & beverage are so good for them.

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