Vabiola, Gabriella (2024) Pengaruh website quality yang dipengaruhi oleh kepuasan konsumen terhadap niat beli ulang e-commerce Ikea di Jabodetabek. Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh E-Service quality, information quality, dan system quality terhadap customer satisfaction dan repurchase intention. Populasi penelitian ini adalah individu yang sebelumnya pernah melakukan transaksi melalui E-commerce IKEA Indonesia. Berdomisili di Jakarta, Bogor, Tangerang, Depok, dan Bekasi. Sebanyak 195 responden disurvei menggunakan kuesioner. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan PLS-SEM. Temuan penelitian adalah E-Service quality berpengaruh positif terhadap customer satisfaction dan repurchase intention. Sementara information quality dan system quality tidak berpengaruh terhadap customer satisfaction dan tidak berpengaruh terhadap repurchase intention. Studi ini memberikan masukan untuk E-commerce IKEA supaya dapat memperkirakan secara lebih akurat perilaku pembelian pelanggan mereka di masa depan dan dapat mengelola aset dan aktivitas pemasaran mereka.
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | Kualitas Sistem ; Kualitas Informasi ; Kualitas Pelayanan Elektronik ; Kepercayaan Online ; Niat Beli Ulang ; Kepuasan Pelanggan | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 26885 not found. | ||||||||
| Date Deposited: | 22 Feb 2024 09:07 | ||||||||
| Last Modified: | 02 Mar 2024 06:16 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/62161 |
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