dakhi, Bernardine Inggrid (2023) Influence of Mr. Morris foundation in social, economic and environmental aspects as a form of corporate social responsibilty towards corporate image at The Sanchaya Bintan. Bachelor thesis, UNIVERISTAS PELITA HARAPAN.
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Abstract
Corporate Social Responsibility (CSR) is a form of responsibility of a company, where
the company as a business entity does not only pursue profit, but the company must
also be able to have a positive influence on the environment and the surrounding
community. This research aims to determine the role of CSR in social, economic and
environmental aspects of the corporate image at The Sanchaya bintan.
This research uses a quantitative approach with a sampling method using non-
probability sampling, specifically purposive sampling will be used. To collect data,
researchers used a questionnaire with a total sample of 97 respondents and distributed
it to local communities around The Sanchaya Bintan and researchers used SPSS
software as a tool for processing data.
The data analysis method used is multiple linear regression analysis and the results of
this research show that 3 independent variables social aspect (X1), economic aspect
(X2) and environmental aspect (X3) have a significant influence towards the dependent
variable corporate image (Y) at The sanchaya bintan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID dakhi, Bernardine Inggrid NIM03013200066 03013200066@student.uph.edu UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bukidz, Danny Philpe NIDN0112128104 danny.bukidz@uph.edu |
Uncontrolled Keywords: | Corporate Social Responsibility ; social aspect ; economy aspect ; environment aspect |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Bernardine Inggrid Dakhi Dakhi |
Date Deposited: | 18 Feb 2024 13:12 |
Last Modified: | 18 Feb 2024 13:12 |
URI: | http://repository.uph.edu/id/eprint/62303 |