Pengaruh subjective norm, perceived behavioral control, self efficacy, dan entrepreneurship education terhadap entrepreneurial intention pada mahasiswa jurusan entrepreneur di JABODETABEK = The influence of subjective norm, perceived behavioral control, self efficacy, and entrepreneurship education towards entrepreneurial intention of entrepreneur students in JABODETABEK

Tiona, Tharis (2024) Pengaruh subjective norm, perceived behavioral control, self efficacy, dan entrepreneurship education terhadap entrepreneurial intention pada mahasiswa jurusan entrepreneur di JABODETABEK = The influence of subjective norm, perceived behavioral control, self efficacy, and entrepreneurship education towards entrepreneurial intention of entrepreneur students in JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tingginya tingkat pengangguran di Indonesia disebabkan oleh ketidakseimbangan antara jumlah angkatan kerja dan penyedia lapangan kerja di Indonesia semakin meningkat. Hal ini menjadikan jiwa kewirausahaan diharapkan mampu menciptakan lapangan kerja agar dapat menyerap lebih banyak tenaga kerja kedepannya. Sehingga, penelitian ini diharapkan dapat menguji dan memberikan informasi berkenaan dengan faktor-faktor apa saja yang menentukan niat berwirausaha para mahasiswa jurusan Entrepreneur di Jabodetabek. Penelitian ini akan meneliti dan menganalisis lebih lanjut pengaruh Subjective Norm, Perceived Behavioral Control, Self Efficacy, dan Entrepreneurship Education terhadap Entrepreneurial Intention pada mahasiswa jurusan Entrepreneur di Jabodetabek. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kausal atau eksplanatori yang bertujuan menguji hipotesis. Penelitian ini menggunakan pendekatan kuantitatif. Data yang dikumpulkan merupakan sumber data primer yang diperoleh melalui kuesioner online. Penelitian ini menggunakan non probability sampling, dengan metode purposive sampling dimana penentuan sampel dengan pertimbangan tertentu yaitu mahasiswa jurusan Entrepreneur yang berada di Jabodetabek. Jumlah sampel dalam penelitian ini berjumlah 167 sampel. Pembobotan kuesioner menggunakan skala Likert. Berdasarkan hasil penelitian, dapat disimpulkan bahwa variabel Perceived Behavioral Control, Self Efficacy dan Entrepreneurship Education berpengaruh positif dan signifikan terhadap Entrepreneurial Intention mahasiswa jurusan Entrepreneur di Jabodetabek. Sedangkan variabel Subjective Norm tidak berpengaruh terhadap Entrepreneurial Intention mahasiswa jurusan Entrepreneur di Jabodetabek. / The high unemployment rate in Indonesia is caused by the increasing imbalance between the number of the workforce and job providers in Indonesia. This means that Entrepreneurship is expected to be able to create jobs so that it can absorb more workers in the future. Thus, it is hoped that this research can test and provide information regarding what factors determine the Entrepreneurial Intention of students majoring in Entrepreneurship in Jabodetabek. This research will further examine and analyze the influence of Subjective Norms, Perceived Behavioral Control, self-efficacy, and Entrepreneurship Education on Entrepreneurial Intention among students majoring in Entrepreneurship in Jabodetabek. The type of research used in this research is causal or explanatory research which aims to test hypotheses. This study uses a quantitative approach. The data collected is a primary data source obtained through an online questionnaire. This research uses nonprobability sampling, with a purposive sampling method where the sample is determined with certain considerations, namely students majoring in Entrepreneurship in Jabodetabek. The number of samples in this research was 167 samples. Questionnaire weighting uses a Likert scale. Based on the research results, it can be concluded that the variables of Perceived Behavioral Control, self-efficacy and Entrepreneurship Education have a positive and significant effect on the Entrepreneurial Intention of students majoring in Entrepreneurship in Jabodetabek. Meanwhile, the Subjective Norm variable has no effect on the Entrepreneurial Intention of students majoring in Entrepreneurship in Jabodetabek.

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