Adianto, Kezia Gabriellia (2024) Keunggulan kompetitif bisnis keluarga dalam bidang manufaktur pagar brc: PD Utama Jaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
PD Utama Jaya merupakan perusahaan keluarga yang bergerak di bidang industri manufaktur khususnya pabrikasi pagar yang telah berdiri sejak tahun 2001 dan mampu bertahan hingga sekarang, bahkan setelah pandemi COVID-19 usai. Penelitian ini dilakukan bertujuan untuk mengetahui keunggulan kompetitif yang dimiliki PD Utama Jaya yang masih terus berjuang untuk berkompetisi di tengah persaingan yang sangat ketat hingga sekarang. Penelitian single study case ini akan dilakukan dengan metode kualitatif, dimana proses pengumpulan data akan dilakukan denngan menggunakan tiga metode, yaitu wawancara, observasi, serta catatan lapangan dengan informan yang berasal dari PD Utama Jaya yang diharapkan dapat membantu dan Menyusun Mini-Model Theory. Mini – Model Theory yang disusun diharapkan dapat membantu PD Utama Jaya dalam meningkatkan keunggulan kompetitifnya.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | bisnis keluarga; keunggulan kompetitif; industri manufaktur; pagar brc. | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | KEZIA GABRIELLIA ADIANTO | ||||||||
| Date Deposited: | 04 Jun 2024 06:52 | ||||||||
| Last Modified: | 04 Jun 2024 06:52 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/63184 |
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