Pengaruh pengetahuan kewirausahaan, orientasi kewirausahaan dan inovasi terhadap keberhasilan usaha mahasiswa di wilayah Jabodetabek

Maturbongs, Gibran (2024) Pengaruh pengetahuan kewirausahaan, orientasi kewirausahaan dan inovasi terhadap keberhasilan usaha mahasiswa di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan penelitian ini untuk menguji dan menganalisis pengaruh pengetahuan kewirausahaan terhadap keberhasilan usaha mahasiswa di daerah Jabodetabek, untuk menguji dan menganalisis pengaruh orientasi kewirausahaan terhadap keberhasilan usaha mahasiswa di daerah Jabodetabek, untuk menguji dan menganalisis pengaruh inovasi terhadap keberhasilan usaha mahasiswa di daerah Jabodetabek. Metode yang digunakan pada penelitian ini adalah kuantitatif. Teknik pengambilan sampel yang digunakan adalah purposive sampling yang merupakan bagian dari nonprobability sampling. Populasi yang dimaksud dalam penelitian ini adalah keseluruhan mahasiswa program studi kewirausahaan di wilayah Jabodetabek yang telah menjalankan bisnis paling tidak selama 6 bulan. Hasil kesimpulan pada penelitian ini adalah pengetahuan kewirausahaan memiliki pengaruh positif terhadap keberhasilan usaha, orientasi kewirausahaan memiliki pengaruh signifikan terhadap keberhasilan usaha mahasiswa, inovasi memiliki pengaruh signifikan terhadap keberhasilan usaha./The aim of this research is to test and analyze the influence of entrepreneurial knowledge on the success of student businesses in the Jabodetabek area, to test and analyze the influence of entrepreneurial orientation on the success of student businesses in the Jabodetabek area, to test and analyze the influence of innovation on the success of student businesses in the Jabodetabek area. The method used in this research is quantitative. The sampling technique used is purposive sampling which is part of nonprobability sampling. The population referred to in this research is all entrepreneurship study program students in the Jabodetabek area who have been running a business for at least 6 months. The conclusion of this research is that entrepreneurial knowledge has a positive influence on business success, entrepreneurial orientation has a significant influence on student business success, innovation has a significant influence on business success.

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