Analisis pengaruh opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, dan need for achievement terhadap entrepreneurial intention pada generasi z di wilayah Jakarta = Analysis the effect of opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, and need for achievement on entrepreneurial intention among generation z in Jakarta area

Saputro, Jovandi Wijaya (2024) Analisis pengaruh opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, dan need for achievement terhadap entrepreneurial intention pada generasi z di wilayah Jakarta = Analysis the effect of opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self – efficacy, and need for achievement on entrepreneurial intention among generation z in Jakarta area. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari opportunity recognition, entrepreneurship knowledge acquisition, entrepreneurial self-efficacy, dan need for achievement terhadap entrepreneurial intention pada Generasi Z di wilayah Jakarta. Penelitian ini menggunakan jenis penelitian kuantitatif melalui penyebaran kuesioner secara online kepada yang tertuju kepada 150 responden yang merupakan Generasi Z di wilayah Jakarta. Penelitian ini menerapkan structural equation modelling (SEM), temuan dari penelitian ini menunjukkan adanya efek yang positif dari opportunity recognition terhadap entrepreneurial self – efficacy, entrepreneurial intention, dan need for achievement. Penelitian ini juga memperlihatkan bahwa terdapat efek yang positif dan signifikan dari entrepreneurship knowledge acquisition terhadap entrepreneurial self – efficacy, need for achievement, dan entrepreneurial intention. Serta pengaruh yang positif dari need for achievement terhadap entrepreneurial intention. Namun dari penelitian ini terdeteksi bahwa tidak adanya efek yang signifikan yang ditunjukkan oleh variabel entrepreneurship knowledge acquisition terhadap entrepreneurial intention/This research aims to analyze the influence of opportunity recognition, entrepreneurial knowledge acquisition, entrepreneurial self-efficacy and need for achievement on entrepreneurial intention in Generation Z in the Jakarta area. This research uses quantitative research by distributing questionnaires online to 150 respondents who are Generation Z in the Jakarta area. This research applies structural equation modeling (SEM), the findings of this research show that there is a positive effect of opportunity recognition on entrepreneurial self-efficacy, entrepreneurial intention, and need for achievement. This research also shows that there is a positive and significant effect of entrepreneurial knowledge acquisition on entrepreneurial self-efficacy, need for achievement, and entrepreneurial intention. As well as the positive influence of the need for achievement on entrepreneurial intention. However, from this research it was detected that there was no significant effect shown by the entrepreneurship knowledge acquisition variable on entrepreneurial intention.

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