Tambunan, Louis Marco (2024) Peran digital marketing pada media sosial yang memengaruhi minat turisme di Sumatra Utara. Bachelor thesis, Universitas Pelita Harapan.
![[thumbnail of Title]](http://repository.uph.edu/style/images/fileicons/text.png "Title")
Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (81kB)
Text (Abstract)
Abstract.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (283kB)
Text (ToC)
ToC.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (655kB)
Text (Chapter1)
Chapter1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (2MB)
Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (414kB)
Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (6MB)
Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)
Text (Bibliography)
Bibliogrpahy.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (915kB)
Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (3MB)
Abstract
Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh dari setiap variabel yang dapat mempengaruhi online information quality, user-friendly accessibility, satisfaction, digital marketing interaction, intetntion to visit tourist destination, dan electronic word of mouth dalam konteks pemasaran digital dan minat turisme di Sumatra Utara. Dengan fokus pada generasi Z dan Milenial yang berusia 17 tahun ke atas. Penelitian ini bertujuan untuk meningkatkan pemahaman tentang fenomena bisnis, pengembangan bisnis, pengembangan teori dan pengambilan keputusan berdasarkan pada bukti yang ada. Pengambilan sampel dilakukan dengan menggunakan metode purposive sampling. Terdapat 202 responden yang diperoleh dalam penelitian ini. Data tersebut dianalisis menggunakan perangkat SmartPLS Versi 4.0.9.2, termasuk uji validitas, reliabilitas, dan uji hipotesis untuk mengevaluasi hubungan antara variabel-variabel yang di teliti. Hasil analisis ini memberikan wawasan tentang pemasaran digital dan minat turisme di Sumatra Utara
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID Tambunan, Louis Marco NIM01011200207 louismarco8@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Juniarty, Juniarty NIDN0326067803 juniarty.fe@uph.edu |
| Uncontrolled Keywords: | online information quality; user-friendly accessibility; satisfaction; digital marketing interaction; intention to visit tourist destination; electronic word of mouth; minat turisme di Sumatra Utara. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | LOUIS MARCO TAMBUNAN |
| Date Deposited: | 25 Jun 2024 06:00 |
| Last Modified: | 22 Aug 2024 02:04 |
| URI: | http://repository.uph.edu/id/eprint/63640 |
Actions (login required)
- View Item